The best way for a wooden door company to cope with cost pressures is not to increase prices

In 2011, the increase in the cost of raw materials, transportation, labor, etc., brought heavy pressure on the wooden door industry, making most of the wooden door companies put their first eyes on the road to breaking through the increase of product prices, resulting in the wooden door industry. "Up" sounds.

Recently, Jiu Zheng Xiao Bian also visited a number of stores and participated in some internal discussions among business people. He found that the “up” sounds are just around the corner, but quite a few companies are still waiting to see other breakthroughs.

The CEO of Kechuang Wooden Door stated: “In fact, in 2011, the wooden door companies faced many difficulties, including the upstream real estate companies, the cost is good, and it is a hurdle for the wooden door companies. How to cross this barrier to seek a higher level of development It is a difficult problem to face.". Speaking of price hikes, the person in charge of the Kechuang Wooden Door Market Department stated that "the rise and rise are both dilemmas." The price increase has also become a crisis, and price increase is not the best way to deal with the crisis.

Then, in this era of survival of the fittest, how should the wooden door enterprises break out of the crisis and identify a Golden Mile?

Focusing on creating product quality In early 2011, the “quality door” incident of wooden doors caused greater concern in the industry and exposed a number of unqualified companies. In these well-known wooden door companies that were exposed by quality inspection units, although many companies have been found to have caused different standards afterwards, for many consumers, the quality of wooden door products is becoming more and more concerned.

When Jiu Zheng Xiao Bian visited the building materials market, many consumers stated that even the products of the branded doors and windows enterprises all had quality problems. What kinds of companies are still worth trusting and their products can be used with confidence? Therefore, companies should be stronger and bigger. We must establish a foothold in product quality. Only good products can win customers' favor and retain customers forever.

Perfect after-sales service system After-sales service As an additional part of the product, only with the product quality, can we get a higher degree of recognition of consumers and the market, good after-sales service can add value to the product and win the brand reputation. . Although the wooden door industry has experienced rapid development in the past two years, consumers have increasingly complained about wooden door products as consumer awareness of rights protection has increased.

In order to safeguard the legitimate rights and interests of consumers and ensure the healthy and sustainable development of the wooden door industry, the improvement of the after-sales service system is imperative.

The company's internal fine management Xiaobian learned in Sichuan Wanzhong Construction Science and Technology Co., Ltd. that the internal development of many wooden doors in the industry has always been in a state of extensive management, often using more traditional family-style and empirical management. Under the dominance of these methods, a lot of manpower and material resources are wasted rather than scientific conservation, energy conservation, or continuous innovation in production processes. Under such a big environment, it is imperative for companies to make some adjustments within their own reforms, which is also a requirement for the development of the market. Therefore, many people in the industry also believe that the crisis in the big environment is an important moment to test the company and is a process of scouring the sand.

Actively broadening the marketing channel From the perspective of traditional offline sales channels, the Internet era undoubtedly provides another, broader platform, namely, e-commerce. Previously restricted by consumer demand and restrictions on the transportation and distribution of products such as doors and windows, online sales of wooden doors started late. With the development of home users' online shopping habits, the share of online shopping for home appliances, wooden doors, and household products has continued to grow. At the same time, the logistics and distribution conditions of wooden door products have gradually matured.

In 2011 under the influence of real estate policies, the transition to second and third tier cities has become the choice of many home buyers, which has also won another breakthrough point for the wooden door industry. According to the person in charge of Australia’s Pisen industry, in recent years, the construction of second-tier and third-tier cities in China has been proceeding in an orderly manner, whether it is the country’s favorable policies for the construction of second and third-tier cities or the construction of building materials to the countryside and the construction of new rural areas. Such policies and measures have made the second and third tier cities and their surrounding areas full of market opportunities for the wooden door companies. Therefore, in the increasingly saturated first-tier cities, the wooden door companies should begin to change their thinking and put their eyes on the longer term.

Solar Lights

Solar Lights,Outdoor Solar Light Strip,Strips Solar Light,Led Solar Light

Shenzhen Huangtai Photoelectric Co.,Ltd. , https://www.huangtailed.com