The rise in raw material prices is accused of pushing up the price of ceramic products

In the face of the survey on the “Influencing Factors of the Price Increase of Ceramic Products” carried out in the national terminal market, rising raw material prices, rising labor costs, rising logistics costs, and increased promotion and publicity expenses are all factors influencing the price of ceramic products. 63% of them believe that the price increase of raw materials is the main reason. The rise in raw material prices has been considered by many manufacturers to be the chief culprit in causing frequent fluctuations in product market prices. Terminal prices are mainly up. In 2011, it is destined to be remembered by the building ceramics industry. From the beginning of the year to the middle of the year, under the guidance of the national building materials to the countryside and the new policies of the real estate, under the impact of foreign anti-dumping and domestic power-limiting tides, the terminal products market sales under the sharp increase of raw materials, labor, logistics and other costs. It is in a dilemma of dilemma and dilemma. In mid-June, the newspaper jointly conducted market research in various markets such as Beijing, Shanghai and Nanchang. According to the survey results, 66% of dealers said that the price of ceramic products has increased this year, and 34% said the price of this year. Basically, it is stable, which means that the price of ceramic products in this year is mainly based on increase, which is supplemented by stability. Although the price increase of the terminal products is the general trend, its increase is not large. According to Suzhou dealers, this year's terminal price adjustments were made, but the increase was less than 5%. Nanchang dealers said that the current prices of food, clothing, housing and other aspects are rising, as long as the retail price increase is not excessive, consumers can understand. Changchun dealers said that the current product increase is within the acceptable range of consumers. Some dealers choose to change the same. Shi Bai, a distributor of Guizhou Baita Tiles, said that at present, the down market in the terminal market is a fact. Some of the previous product stocks have not yet been digested, so they dare not raise prices. And because the wholesale price of the brand of their own agents has not risen, some dealers do not need to face the price increase problem. The rise in raw materials is accused of being the culprit. In recent years, along with the market situation and the unpredictable changes in the industry, many dealers have begun to care about upstream matters. National market research shows that 89% of dealers are very concerned about fluctuations in raw material prices, 60% believe that the price increase of end products is closely related to the price increase of upstream raw materials, and 40% believe that there is a certain correlation between the two, but it is not directly linked. In the survey of “multiple factors leading to the rise in the price of end products”, raw materials rose to the top with 63% of the votes, labor costs rose, promotional expenses increased, and logistics costs rose by 40%, 30%, respectively. 20% of the votes were ranked second, third place and fourth place. Facing the voice of enterprises and businesses, Foshan Angtai Ceramics Pigment Co., Ltd. said that the reason why the raw materials rose was because the state paid more and more attention to the protection of rare earth resources, and the source of mining was less, resulting in higher prices. "In order to establish long-term cooperation with enterprises, and to help enterprises achieve a smooth transition, the current price of color glaze is rising steadily, and not as high as the market rumors." Li said. Bai Yirong, marketing manager of Tao Yilang, said that the rising of raw materials is only one of the many factors that increase the price of ceramic end products. “In recent years, raw materials have been rising every year, and companies have already included this part of the cost increase.” “Up” In the interview, an industry person told reporters that consumers buy a brick, and they can make a 30% discount on the shopping guide. In the sales clerk, they can make a 50% discount. In the boss, they can make a 30% discount. After the discount, the dealers still have profitable space, and the huge profits in the ceramic industry can be seen. In the poor environment of Jiantao, the market is “up”, most dealers are vocal. According to national surveys, 39% of dealers said that the pressure increased sharply, 59% said they were under certain pressure, and those without stress accounted for only 2%. Consumers have also been strongly affected by this “price surge”. According to the survey, 8% of consumers expressed fear that prices will rise further and quickly start; 43% of consumers said they would wait and see if they want to buy; 48% said they would choose whether to buy according to their actual needs. "Don't look at our terminal products, there is a slight increase in prices, but the actual earning is less than before." A merchant in Nanchang said that this year, due to the increase in the price of goods, he also raised the price of the product terminal, but due to fierce competition in the market environment, the source of customers is tense. The rising part is mostly for the sake of itself. “The market is deserted. Within a reasonable range, it is the first choice for dealers to accumulate new and old customers by appropriately lowering the selling price.” A merchant in Yunnan said that at present, the terminal market promotion campaign “Fenghuotiantian”, Kaiping, Guizhou, Hainan, etc. Merchants choose to let profit for survival. Bai Yirong, manager of Tao Yilang's marketing department, said: “Many merchants complain that the promotion is frequent and the results are not satisfactory. On the one hand, the product homogeneity is serious, and the market is oversupply; on the other hand, the so-called profit-making real price concessions are limited, and the benefits are difficult. Attracting consumers.” Dealing with “high tide” merchants to find their own way Although the building materials market is difficult this year, the majority of dealers have not chosen to sit still, but actively seek their own way out. Suzhou dealers have chosen to prepare for the rainy days, pre-inventory, and reduce operating costs, and further promote the promotion. Dalian dealers pay attention to related facilities. While increasing staff training, they focus on improving sales and after-sales service, and supplementing the appreciation of products to compensate for the negative impact of rising product prices on consumers. The same is true for Nanchang dealers. Sun Linlin, a distributor of the Samit bathroom, said that the worse the market environment, the finer the after-sales service. At present, the store not only promises to purchase a certain amount of package delivery, package installation, and sometimes also to help the owner to send products bought in other homes. Shanghai dealers started to increase revenue and reduce expenditures, first reducing unnecessary expenses and reducing costs, and secondly opening up other sales channels and increasing new profit points. Shaanxi dealers indicated that they will further expand their sales channels and start to develop new customers from home improvement, design and engineering.  

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