2013 Best Commercial Real Estate City Ranking

The best city commercial real estate in 2013 was released!

Recently, RET and Deloitte China and Singapore Nanyang Polytechnic University jointly published the research report “Commercial Property40 Cities in China”. The report shows that Shanghai ranked first and Beijing ranked second, while Shenyang and Chengdu, once plagued by “bubble theory of commercial real estate,” were the first quarter finalists, indicating a strong development. stamina.

The ancient city of Xi'an was among the top ten for the first time, showing the great potential of the northwest region.

Luxury goods topped the list of the top ten cities in the city. The report selected 40 cities from 288 cities across the country to present the development status of these representative cities in commercial real estate. According to the China Commercial Real Estate Research Center, in the past five years, more than 1,750 luxury specialty stores and more than 780 fast fashion brand stores have landed in these cities. The data shows that the growth rate of investment in commercial real estate in China has been as high as 30% in the past three years.

Several subdivisions in the report present different aspects of Chinese cities. Among them, luxury goods most favor the top ten cities in Beijing, "Northeast camp" a strong rise, Shenyang, Harbin, Dalian occupy three seats. In contrast, cities in the Yangtze River Delta where wealth is aggregated account for only two seats. Although the pace of development of luxury goods has slowed down, the pace of brand distribution to lower-level cities is accelerating.

Among the fast-fashion favorite cities, Guangzhou, as a first-tier city, was unexpectedly absent from the top ten, and the second- and third-tier cities at all levels welcomed the fast-fashion brand store peak. The fast fashion brand has quickly formed the “sub-main store branch” of the shopping center and is further eroding the area of ​​the traditional department store (thematic reading). The report also shows that the expansion strategy of fast fashion brands and chain coffee shops coincides, even far higher than the relationship with other formats. Zhang Jiapeng, executive director of RET, said: “This reflects the great overlap between the two audiences. The unit price of customers is not high and follows the fashion trend.”

According to the statistics of developers and retailers entering cities, Chengdu, Tianjin, Dalian and Wuhan are the most popular among developers and retailers in the “1.5-line cities”, and Harbin and Nanchang are the top-ranking cities in the second- and third-tier cities. Compared with cities of the same class, they exhibit better commercial vibrancy and more vigorous consumer demand.

In terms of development potential, the potential for future commercial development in Nanjing, Jinan, Wuxi, Qingdao, and Hohhot should not be underestimated. Compared with their economic development indicators, retail brands have not yet entered large-scale and there is still much room for development; Chongqing and Hefei, Xi'an, Ningbo and Dalian have a large number of retail brands settled in, which has advanced the potential of urban commercial development.

For Shenyang, Chengdu, Tianjin and Wuhan, once considered to be a huge bubble in commercial real estate, the research report pointed out that the level of economic development is quite matched with the number of retailers entering the market and is gradually maturing. In the top 40 ranking, Shenyang and Chengdu even surpassed the first-tier cities of Guangzhou and Shenzhen to reach the semi-finals.

For Shanghai and Beijing, who are ranked in the top spot and second place respectively, Zhang Jiapeng pointed out: “Two cities have advanced to the advanced stage of commercial real estate, and many large commercial areas are distributed throughout the city. With the continuous growth of population and economy, Chengdu Cities like Shenyang, Shenzhen, and Hangzhou are moving toward this advanced stage."

The state of commercial industry renewal or changes in the "Research of Forms of Development Trends" report. The report takes a sample of more than 20 shopping malls newly opened in Beijing as an example to analyze the characteristics, proportions, categories, and other areas of the industry and make predictions on the development trend of shopping malls.

The report pointed out that the overall pattern of the newly-opened projects has changed, and the roles of retail and non-retail industries have been changed. Compared with the new items in traditional shopping districts, this trend is particularly evident in emerging business circles.

“Traditional business districts already have a fairly high degree of recognition and customer base, and the proportion of newly-added projects in retail business is still high, exceeding 50%. The emerging business districts are not well-recognized in the region and rely more on regional customers. It is necessary to nurture the market and increase the popularity through catering, entertainment, and other formats that have a strong customer base. The proportion of retail sales is often less than 50%, said Li Jingya, assistant director of Strategy Consulting Department at RET. Interchanging occurs."

According to the report, in the future, the state of the commercial industry will be renewed, and changes will take place. Five major trends will emerge in various forms of business: First, the second leading store will lead the retail business, the layout will accelerate, the type will be subdivided, and the development will be diversified; , high-end catering transformation, the rapid development of mid-end catering, emerged emerging emerging catering; Third, children's business in the regional business district force, children's theme business category development across the industry; four, leisure and entertainment industry development has increasingly stressed the emotional exchange platform and sensory experience, The type has increased and the scale has grown; Fifth, the innovative industry has sprouted, and cross-border integration has been adopted based on values.

“The future of commercial real estate will be the era of themes and subdivisions. It will no longer be an era of supply.” Zhang Jiapeng said in an interview.

He also said that the future of commercial real estate will be more focused on the consumer experience process, not a single shopping process.

The above is the consultation of commercial real estate brought by Xiao Bian today.