After visiting the three exhibitions of Guangdong furniture, as we have seen, the new furniture products in 2018 have become more light and simple. Diao carved phoenix mahogany convergence down the golden eagle silver painted domestic product almost extinct tradition of classical, modern stout wood have also exit the stage, to Yin to more simple style, lighter body and higher volume design sense of a new generation of products .
Lightening the power source of the route
The aesthetic orientation of an era is governed by the intrinsic value orientation of the citizens of this era, and the value orientation of citizens is greatly influenced by society, economy, and political ecology.
Breakdown of the past five years:
·Continuous purification of political culture
·Environmental supervision regular
· Irrational consumption is changing
·New generation family concept is awakened rationally
·The rising of the new generation
Anything
It can be seen that the appearance of the light and simple lines originated from two kinds of dynamics: one is the return of rationality after prostitution and prosperity; the other is the global consensus of the healthy values ​​of sustainable development, which has given rise to the performance of sustainable design. The new aesthetic order was quietly formed.
Consumer side, not yet satisfied
Consumers increasingly care about the brand's recognition, popularity and reputation. After the overall consumption level rises, this subconscious expectation will be even stronger. This expectation is a double test for the company's products and services.
More products, such as:
·From blind pursuit of materials to design
· From excess capacity to practical, convenient and comfortable
·From one-sided irrational environmental awareness to scientific environmental protection
Better service , such as:
·From purely talked purchasers, to believe what you have seen and heard from the mix of mashups in your store, to your own professional design
Channel access, confusion and change
Local brands, imported brands, and other bottom-up and top-down compressed the survival space of traditional products; while the whole house customization and e-commerce brands are also blocked at multiple ports. Under such circumstances, traditional enterprises that rely too much on traditional hypermarkets have been forced to develop too many products to passively respond.
Under multiple pressures, the traditional passenger flow, unit efficiency, conversion rate, and customer unit price have been unprecedentedly challenged.
What dealers look forward to is not the endless new product launches of enterprises, but rather the expectation that those companies pursuing short-term profit-taking behaviors can take a turn for the better and become more specialized, quality-assured, based on operations, stable profitability, long-term stability and long-term distribution. Business!
(Enterprises should support dealers in specific aspects, please pay attention to related follow-up articles of this platform)
Forced supply side, increased threshold
Therefore, after the products become lighter and simpler, the threshold for competition is not lower, but higher. The demand for design increases sharply; the high requirements for business models and resource integration capabilities also follow.
At a deeper level, the threshold for enterprises in the furniture industry above designated size will increase. The whole-house custom, furniture, and leading properties in the physical realm have been eager for integration; the power of capital has also come from nowhere. It is more difficult for traditional small and medium-sized enterprises to get out of their heads. The phenomenon of big fish eating small fish will become the norm.
Conclusion
In 2018, a light and simple era is coming. It is expected to become the feng shui in the history of contemporary Chinese furniture style.
In this process, only outstanding companies will revert from traditional enterprises, transition to new design-type enterprises, and transform to quasi-platform enterprises.
However, history is always like a torrent, and it will not give us much breathing room.
â– More information on trends in the 2018 show is available in the "2018 Furniture Trends White Paper," so stay tuned.
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