Home shopping malls become a priority group buying method
The wooden door group buying activity in the home store is not much different from the promotion activity, but because it mainly publishes group buying information through the Internet, it can attract more consumers' attention, so it has become the priority group buying method of many door companies.
A person in charge of a door industry said: "The door-to-door business of group companies is inseparable from the cooperation with furniture stores offline, and because of the integrity of the home store, the group-purchased products often include not only wooden doors but also bathroom, floor, wardrobe, etc Industry insiders pointed out that the scale of group buying activities in home furnishing stores is generally relatively large, basically the entire store is launched at the same time. In order to expand its influence, the store will conduct activities with the website, and even some home furnishing stores, such as Red Star Macalline and Actual Home, will promote group buying activities on the intranet.
Brand door enterprises give priority to the establishment and improvement of intranet
Brand door enterprises give priority to the establishment and improvement of the intranet, and at the same time establish a cooperative relationship with the wooden door website to jointly promote group purchase interaction. A marketing planner said: "The door enterprises use the accumulated popularity of the home building materials website forum to attract the participation of netizens. It has become the first choice of many door companies. "
In the era of rapid network development, some wooden door companies have long focused their attention on the Internet and exerted their power on the Internet. Like the in-depth development and utilization of the Internet, customers can select the style in the store and order online to understand the production progress of the door and the use of the door. This makes consumers feel more at ease.
Single door company uses home building materials website to publish group purchase information
The group purchase information on the home building materials website is aimed at a single door company, which can reduce the competition pressure between door companies, but the choice of consumers is narrow, and it is difficult to meet the diverse needs of customers.
The author found that on large-scale home building materials online, from time to time, you will find relevant group purchase information of door companies. Carefully observe this type of group purchase information, most of which are wooden door companies that have a cooperative relationship with the website, and this type of group purchase information is not like group purchase in the home store. It is mainly aimed at a single enterprise. Using the accumulated popularity, Home Furnishing Network called on the majority of netizens to participate in group buying activities in order to realize the marketing of wooden doors.
In an interview with the editor of Jiuzheng Building Materials Network, a person in charge of a company said: "The competition in the wooden door market is accumulating, and the market is like a battlefield. If you do n’t advance, you will retreat. Today, the wooden door group buying activity has just started, so the door companies are grabbing consumers 'S shopping psychology, launch group buying activities in a timely manner. "
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