Guangsha Energy: A gorgeous turn to the sea

Various projects on the island have been launched in full swing

On December 18, the Guangsha Huangzeshan oil transfer storage and transportation project officially commenced construction. This is the first private enterprise in China to enter the crude oil transfer and transportation project. It is understood that Guangsha Holding will invest 12 billion yuan for the project. Where does so much money come from?

Wang Baotong, the new president of the Guangsha Group, who presided over the groundbreaking ceremony, has just left the post of director of the Zhejiang Securities Regulatory Bureau. This has led to speculation by the media: Will the Guangsha Group use the listed company platform from the capital market?

On the afternoon of December 18th, a roar of salute broke out on Huangzeshan Island, declaring that private enterprises had begun to appear in the field of crude oil storage and transportation that was originally danced by state-owned enterprises.

The vast sea with open arms embraced this group of builders from Guangsha and embraced this group of people who adhered to the real economy and invested in Zhejiang’s marine economy!

Huangzeshan Island is a part of Shaoshan Town, Bishan County, Zhoushan City. It is 2.6 kilometers long from east to west, 2.1 kilometers wide at the north and south, 250 meters at its narrowest point, a land area of ​​2.53 square kilometers, a coastline of 15.74 kilometers and an altitude of 164.1 meters.

Standing on the island of Huangzeshan, the sea breeze blows and it is cold enough to suffocate... But the reporter saw that various projects on the island have been launched in full swing. Located at the intersection of the gold coastline of eastern China and the golden waterway of the Yangtze River, it is the gateway to the world on the eastern coast of China and the Yangtze River basin. Looking from all directions here, the Port of Ocean Hill beyond 11 nautical miles is looming. From time to time, there are giant ships on the international ocean route.

opportunity

Ten years ago, China joined the WTO, and the energy industry has long been starved of by international capital. Under this background, the founder of the Guangsha Group, Lou Zhongfu, began to think about what kind of role it should play.

At that time, the development of the marine economy was not yet on the agenda, and Zhoushan’s important economic strategic status had not been taken seriously. Lou Zhongfu, who has always been known for "grasping opportunities and seizing opportunities," has realized that this is an opportunity.

“On a rainy day in 2004, I and the leader of Daishan County came to Huangzeshan Island. This desolate place attracted me.” Lou Zhongfu said. The unique deep waterways, anchorage conditions, and offshore operations for up to 330 days a year are rare in other places. In that year, Guangsha (Zhoushan) Energy Group Co., Ltd. was established.

Lou Zhongfu said: “Zhoushan is the smallest city in Zhejiang (land area) and the largest city (ocean area).” On the other hand, Zhoushan’s unique location advantage is also an important reason for attracting Guangsha.

From a large perspective, Zhejiang and the Yangtze River Delta region have gradually formed a gathering place for petrochemical, energy, iron and steel, papermaking, and other large Lingang industries. There are a large number of refineries, such as the Zhenhai refinery, in the region. Hangzhou refinery, Jinshan, Gaoqiao refinery in Shanghai, Jinling, Yangzi refinery in Jiangsu, etc.

The Huangzeshan Island Tongjiang Dahai, the hinterland of the port covers the East China Sea and the entire Yangtze River Basin. After the project is completed, its storage and transportation infrastructure will provide good services for major refinery companies and oil product use units in the surrounding areas. At the same time, good oil storage and transportation infrastructure will also have a strong attraction for multinational companies to invest in Zhoushan to build large petrochemical industries.

The state ministries and commissions and local party committees and governments at all levels have fully seen this point and put forward many valuable guiding opinions on the project. In 2010, the State Council's “Some Opinions on Encouraging and Guiding the Healthy Development of Private Investment” (ie, the new Article 36) clearly defined the opening of energy and other resource industries to private capital. The “Twelfth Five-Year Plan” of Zhejiang Province regards strengthening and developing the marine economy as a strong province strategy and a new economic growth point, and clarifies the strategic position of Zhoushan as a logistics storage and transportation island. In July this year, the State Council formally approved the establishment of the Zhoushan Islands New Area. Huang Zeshan project came into being.

On November 29 this year, the National Development and Reform Commission approved and approved the project after repeated approvals by the ministries and commissions of the Ministry of Transport, the Ministry of Environmental Protection, and the State Oceanic Administration. The project construction scale is a berth of 300,000-ton crude oil (including fuel oil). Design capacity of 18 million tons of annual capacity, 470 meters of wharf length, 1 80,000-ton oil berth (design capacity of 8.2 million tons, 342 meters of wharf length), and two 10,000-ton oil product berths (design year With a capacity of 2.6 million tons and a terminal length of 400 meters), 1 million cubic meters of crude oil storage tanks and 510,000 cubic meters of refined oil storage tanks and corresponding supporting facilities will be built.

The cold Huangzeshan Island has an unexpected scene: facing the sea, spring blossoms.

Transformation

The Guangsha Group has been ranked in the top 10 of China’s top 100 private enterprises for many years and is one of the benchmarks for private enterprises in Zhejiang and even China. From the construction industry and the housing industry to the expansion of the energy industry, this is the "thrilling leap" of the Guangsha Group and the "great turnaround" completed in implementing the transformation and upgrading strategy.

In fact, the development history of Guangsha in recent years is the history of continuous transformation and upgrading and strategic transformation.

In 2008, when the international financial crisis hit, once the construction industry was stagnating, news of tight funding links came. Guangsha Group also failed to stand out. In the previous year of 2006, the state’s macroeconomic control allowed the bank to immediately withdraw RMB 2 billion of Guangsha’s funds; Guangsha itself, however, was severely constrained by its excessive expansion and lagging management. To this end, Guangsha began the adjustment period for the transformation and upgrading.

In a sense, Guangsha matures in external macro-control and internal consolidation.

As early as 2000, Lou Zhongfu proposed to control the risk of private enterprise development. He said: "In the early days of development, flexibility was the advantage of private enterprises. However, to a certain extent, standardization and effective management are the more important institutional and institutional advantages."

In 2002, Guangsha started its second venture. "It is not the development of the market, but the adjustment of internal systems and mechanisms." Lou Zhongfu set the tone for the second venture.

From 2003 to 2007, Guangsha pays close attention to the internal management of the company, moving from extensive management to scientific and orderly management. “This guarantees our entire operation to emerge from the crisis. Otherwise, it is an accident.” Lou Zhongfu said .

Lou Zhongfu said: "Since 2008, I have been stressing three points. The first is to make major adjustments in terms of strategy. The second is to respond smartly and respond calmly. We must have judgments on the situation and we must be clear about changes in the situation. The third point is to look up the road. Comparing with some stable and advanced enterprises, we will know that our own enterprise system and mechanism are not yet complete. This is the most important internal management issue."

In the absence of favorable external environment, Guangsha quietly completed the transition from strategic expansion to strategic adjustment. The building and real estate foundations were further consolidated, and the multi-industry structure such as finance, manufacturing, medical care, education, cultural media, hotels, and tourism was initially established and showed a good momentum of growth. The problems left over by history that have not been resolved over the years have been resolved. The development of Guangsha has never been more balanced and lighter.

In the spring of 2010, warm and cold, Lou Zhongfu wrote the word "stable" and "turn" into his report. He put forward the word “stability”, “strict” as the first word, “transfer” as the basic word, insisted on controlling risks and improving profits as the center, and firmly promoted transformation and upgrading to ensure the sustainable and steady development of the company.

This is a sensible choice for the Guangsha building after being baptized with snow, rain and rain in the past few years. This change is reflected in the unprecedented enhancement of industrial optimization and competitiveness. Taking the construction industry as an example, in recent years, Guangsha has placed more emphasis on undertaking “high, large, difficult, and new” general contracting projects, further increasing the proportion of public construction projects and large projects, and actively exploring operations such as self-supported projects. Mode, improve economic efficiency. From the data in the first half of this year, the number of newly-acquired projects with a total project volume of over 50 million yuan accounted for 85.7% of the total. Projects with more than 100 million yuan accounted for 70% of the total, and the project structure was greatly optimized.

At the meeting of Huangzeshan Petroleum Transfer and Storage Engineering Media, a reporter from “21st Century Business Herald” asked about the relationship between Guangsha’s main business and diversified development. The new board of directors ** Lou Ming stated: “The main business and diversified development are highlighted. This is Forever, the Guangsha will never develop indiscriminately, and the real estate industry has extended out of the construction industry. Now that we have entered the energy industry, we will start from making docks, step by step, and gradually deepen, eventually turning the energy industry into a mansion. The third pillar industry."

strength

Huang Zeshan’s first-phase investment in oil storage and transportation projects is 2.485 billion yuan, and the total investment of the project is about 12 billion yuan. Under the current severe economic situation, can Guangsha, a private enterprise, successfully eat a large number of such projects?

In the face of doubt, Lou Ming said: “To invest so much money, the difficulties for Guangsha, which took place before 780 years ago, were considerable. In recent years, Guangsha has been working hard to improve its performance. In the past few years, we have paid for the development of Guangsha's multi-industry development and prosperity. We can't eat anything even better!"

Without the capital market, Can Guangsha Holdings solve the huge investment of RMB 12 billion? Lou Ming stated that the Guangsha Group achieved a total output value of 60.3 billion yuan last year, a year-on-year increase of 18.5%, and over the past three to four years, the company has completed With such strength.

The reporter of "CBN" asked, how is the current downturn in the real estate industry affected Guangsha? Lou Zhongfu revealed that Guangsha has not taken the land in the real estate market for three years. As early as a few years ago, Guangsha proposed to build a “a hundred years Guangsha”, not blindly expanding, avoiding the first-tier cities with high land costs, and undertaking a large number of real estate and construction businesses in Xi’an and Algeria, UAE and other places. It is these layouts that make Guangsha accumulate today's strength.

In addition to financial strength, talent must be an important support for entering a new field.

The more than 60 media reporters who attended the exhibition noticed that at the opening ceremony of the Huang Zeshan Petroleum Transfer and Storage Project, Wang Baotong, the former director of the Zhejiang Securities Regulatory Bureau, made his public appearance for the first time as the president of the Guangsha Holding Group.

Baotong Wang holds a Ph.D. in Economics from the Chinese Academy of Social Sciences, a master's degree in management from the Beijing Iron and Steel Institute, and a master's degree in MPA from the Illinois State Polytechnic University. Ten years ago, Wang Baotong was appointed as the director of the Zhejiang Securities Regulatory Bureau from Beijing Nanxia. During this period, the number of IPOs in Zhejiang enterprises accounted for an average of 12% of the country. By June of this year, the total number of listed companies in Zhejiang had reached 204, accounting for 5% of the country’s total. Increased to nearly 10%, the increase ranked first in all provinces. In the industry, Wang Baotong is honored as "the watcher of the Zhejiang plate."

In September this year, Guangsha Group advertised and recruited the president of the group. On the morning of December 18, when Wang Baotong met with the heads of more than 100 members of the Guangsha Group, he said: “Thanks to the platform that Guangsha gave me, I can let my hands and feet do something else. Especially now, Guangshazheng Faced with an important strategic opportunity period for entering the energy industry, I will lead a good management team under the leadership of the board of directors and make my own efforts to create a '100-year Guangsha'.

Lou Zhongfu retired to the second line, the external name is "Guangxi Board of Directors honor **", Lou Zhongfu's eldest son and former president Lou Ming took over the board of directors. Zhejiang Guangsha's June 22 announcement revealed that Guangsha Holding Venture Capital Co., Ltd. was renamed Guangsha Holding Group Co., Ltd. and its legal representative was changed from Lou Zhongfu to Lou Ming. According to public information, Lou Ming was born in 1973, served in the Jinhua Force in 1990-1993, and then joined Guangsha.

“The handover of private enterprises is a matter of life and death. It must be planned and acted early. The Guangsha timing is now mature.” Lou Zhongfu said.

This “time for maturity” appears to have three meanings in Lou Zhongfu: First, the direction in which the Guangsha marches into the energy industry has been determined, and the blueprint for re-eluditating the elite in the industry has been set; Second, Lou Ming experienced the experience of president positions for many years. Has matured; the third is elegant and profound understanding of the way the company runs, Wang Baotong convinced Lou Zhongfu that he could help Lou Ming walk a little more steadily on the road to building “a hundred years Guangsha”.

A schedule within Guangsha has been exhausted: Before the Spring Festival, successively selected vice president candidates were selected to build the president team and all department managers were in place; before the end of June next year, the board of directors formed Lou Ming as the core and the management team to Wang Baotong. The pattern of the core.

Huangzeshan’s first phase of oil transshipment, storage and transportation will be put into operation in 2014. That year was exactly the 30th anniversary of the establishment of the Guangsha Group. At that time, Guangsha will complete the "Luxury Turnaround" and transform itself from a Zhejiang leading private enterprise, which focuses on construction and real estate, into a company that focuses on oil storage and transportation.