Ceramic sanitary market entered the off-season traditional pottery companies ushered in the shuffle

In the summer, the domestic ceramic sanitary ware market entered the off-season. At the same time, the impact of the external macro environment showed that inflation, real estate control, and the emergence of a large number of hardcover houses in the first-line market had a direct or indirect impact on the ceramic sanitary ware consumer market. In addition, after the rapid expansion of the country's ceramic sanitary areas in the past few years, the sales space in various production areas has been greatly compressed, the huge production capacity has been indigestible, and the inventory in some production areas has become severe. After rising costs of raw materials and labor, low-priced products cannot afford the rising cost. Stopping production is the only solution.

Currently, Zibo, Sichuan, Jiajiang, Yunnan Yimen, a large area of ​​production stop production news, quite concerned about the industry. In the face of great sales pressure in these production areas, some brand enterprises in Foshan have performed normally during this period, and production has not been affected. Sales volume has continued to grow. Analyze the reasons, and the main reasons are the strong competitiveness of products, perfect network layout, strong terminal strength, and strong brand influence.

For the current market environment, brand companies more to see its positive side, that will help the industry reshuffle, regulate market competition, the company into the brand and the overall strength of the competition. However, the new production areas with larger consumer market space are producing and selling prosperously in this wave of suspension of production, and they have the momentum of expanding production capacity.

During the reshuffle of traditional production area enterprises, the future development is uncertain. In this large-scale production suspension storm, Zibo and Jiajiang production regions have performed more prominently. From this phenomenon, it is not difficult to see that when the entire market is cold, these production The enterprises in the district are relatively lack of market response capabilities. The important reason for this result is that companies have no brand, low product prices, and limited profit margins. According to the reporter’s report in Jiajiang, the company currently has a lot of sales pressure in the entire production area of ​​Jiajiang. “There are no good companies with good performance at both ends.” This situation proves that the companies in the production areas obviously have not opened the high-end and low-end categories, and the vast majority are based on low-end products and seizing the 34 markets.

There is also the status quo in Zibo. It is understood that the Zibo producing areas are also facing the greatest market pressure in recent years, and another factor in Zibo producing areas is the rise of the surrounding production areas, which directly reduces the market sales space of this traditional old production area. “Since Zibo has developed ceramic sanitary ware for many years, it has basically no brand to speak of.” A person in charge of the Zibo ceramic sanitary ware company in Foshan said bluntly that Zibo’s enterprises started to make antique bricks after polishing bricks without profit. However, there is no experience or sales channel for antique tiles. “How could we possibly do antique bricks in Zibo? We never say that we are a Zibo company.”

If the performance from the ceramic sanitary ware company in Guangxi, more directly proves the views of the above industry professionals. At present, in Guangxi, ceramic sanitary ware companies are located in Fujii and Beiliu. When companies in other production areas in the country cease production this year, Guangxi's enterprises are not worried about sales, and they have actions to expand production capacity. In April 2011, the Guiping government of Guangxi came to Foshan for a ceramic sanitary enterprise investment. “The production areas like Zibo are also a good thing for them. If they are not eliminated through such market reshuffling, the production areas will always be such a low-grade product and there will be no future development.” People commented that.

At present, the output of the ceramic sanitary ware industry is excessive, but the entire Chinese ceramic sanitary ware industry is not a strong country. Why this phenomenon occurs is because the level of development of the industry is not high, and a large number of low-end products flood the market. For the current market situation, an industry source commented that although the time has not yet reached the industry's reshuffle, brand companies will be stronger and bigger in such a market environment based on their own resources and strength.