The quality problems of furniture in the online store frequently appear, and quality monitoring becomes an industry problem
Internet shopping looks beautiful, but its poor quality is shocking. Recently, furniture online stores have frequently exposed quality
The amount of scandals has caused people to question deeply about the safety of buying household goods online. Several "Quality Gate" incidents have recently been exposed
Involved in large-scale e-commerce platforms such as home online malls, Jingdong Mall, Taobao and other large-scale e-commerce platforms.
The amount of scandals has cast a heavy shadow on online shopping for household items. How to ensure product quality has become a problem to be solved.
Online shopping quality scandals occur frequently
Buying furniture online looks beautiful, but the poor quality is shocking. Recently, the home online store has been frequently exposed
The quality scandal has made people deeply question the safety of buying household items online.
On May 19, 2013, the Beijing Consumers Association released the silk quilt comparison test results, showing that among the 40 test samples
There are 19 quality indicators that do not meet the requirements of national standards, accounting for 47.5% of the total number of samples, of which purchased from online shopping platforms
4 out of 7 samples have quality problems, more than half.
What is more concerned is that most of these online shopping malls with unqualified silk quilts are famous. Such as Su
The fiber content of the "Mian Duo" brand cotton flower auspicious jacquard silk sold on the Ning Tesco platform is seriously inconsistent with the actual content,
The indicated fiber content fabric uses jacquard cloth, 70% cotton, 30% viscose, and the filler is 50% silk and 50% kapok.
The test fabric is only 45.8% cotton, 54.2% polyester fiber, and the filler becomes 24.6% mulberry silk, 75.4% viscose and
Trace amount of other fibers; "Xiang Xieli" brand Jacquard silk sold in Jingdong Mall was detected the quality deviation rate of filler
Does not meet the requirements of national standards, the old GB18401-2003 standard is implemented; the "Shengyu" brand sold by the No. 1 store
Both the mulberry silk quilt and the "Avi Home Textiles" exclusive silk spring and autumn quilt sold by Suning Tesco exist in the fiber content label and actual
The problem of non-compliance.
The phenomenon that the quality of household products does not meet the requirements of national standards not only appears on the online shopping of silk quilts. As early as
A few months ago, in the comparative test of 50 mattresses released by the Municipal Consumers Association, half of the products were unqualified, with straw and stone powder exposed.
Low-quality raw materials such as fillers, formaldehyde up to 30 times the standard and other problems, and these problems are not lack of products purchased from Tao
Bao, Jingdong Mall, Amazon, No. 1 store and other large e-commerce sites. Furniture Online Mall
In addition to official notifications, consumer quality complaints also point to furniture online stores. In early April, a Hunan
Ms. Yang from Changsha purchased a pair of solid wood piers at the Tmall Mall Yijia Tribal Furniture Flagship Store for use as a desk
Bracket. "May 1st" came back from tourism but found that the home was full of bugs and eggs under the table, it turned out to be two solid wood
One of Dunzi has black fungus, and the other is covered with white fungus!
Quality is difficult to control into an industry problem
Online shopping furniture quality scandals have been exposed one after another, pushing online shopping for household items to the cusp of how to monitor the home
The quality of products with online shopping malls has become a real problem in the home industry.
Traditional home furnishing sales channels have multiple means to supervise product quality. Hypermarkets such as Home of the House, Red Star Macalline
Has a strict quality control system, carefully selects all the brands that are stationed, blocks the poor quality outside the door, and establishes
A market barrier; Yitong Home Furnishing, Henry Day and other home furnishing brands that set up independent stores pay great attention to credibility and
Reputation, strict control of quality, Chen Tao, president of Yitong Home Furnishing, said that in order to ensure product quality, all
The storefronts are all directly operated, with full control from production, testing, logistics to sales; even Shangpin Home Furnishing, Melaleuca
The new model of combining online and offline also has a strong brand awareness. By selecting online and offline
Experience, can basically solve quality problems.
Whether it is a traditional hypermarket channel, independent store model, or a new O2O online and offline combination model, home furnishing
The quality of products can be well guaranteed, why is it difficult to monitor the quality of online channels? Senior e-commerce person
Pan Shouzheng analyzes and believes that the out-of-control of online supervision is mainly due to three reasons: on the one hand, the effect of expelling good money in bad
In response, merchants lose their self-monitoring function, and most merchants rely on low prices to attract consumers. In the case of infinitely low prices
Under the circumstances, it may naturally appear to be sub-charged and faked; on the other hand, Taobao, Jingdong Mall, No. 1 store
Such large electronic trading platforms do not have the ability to sample products, and can only punish the merchants afterwards;
The consumer itself does not have the professional ability to judge the quality of the product. "It is impossible for consumers to cut the silk they bought back.
It is impossible to judge whether the formaldehyde content of furniture exceeds the standard by detecting whether it is silk.
Most small and medium-sized businesses on the Internet only look at the sales volume, and they are crazy about profit and do not pay attention to quality; large electronic trading
Taiwan's supervision is weak, and the way of punishment afterwards makes merchants feel lucky, and it will not be affected if they are not reported by complaints; consumers
Falling into the dilemma of "easy price comparison, harder than quality", it is difficult to distinguish true from false, and difficult to distinguish between good and bad. Three factors make online shopping
Like looking at flowers in the fog, the problem of product quality monitoring needs to be solved urgently.
Low threshold for online stores leads to mixed quality
The threshold for opening an online store is extremely low, whether it is to find someone to find OEM or purchase from some factories, as long as some pictures are uploaded
Movie, you can start trading with a computer, so some purely profit-based online stores can be exchanged for a shot
If you don't work, you can say goodbye, or try another brand. These merchants who have no long-term plan and only make quick money charge
Repelled on the online shopping platform, directly leads to the proliferation of poor quality products, causing people to "online shopping prices
"Good, poor quality" impression. Furniture online store
"Purchasing household items online takes more time, compare them carefully, you can't just blindly buy at low prices." Pan Shou
It is believed that the official flagship store of the selected brand is relatively reliable, "Brands still pay great attention to product quality, but
Reliability is higher, because once a quality problem occurs, it has a greater impact on the brand. "
"It ’s best to choose merchants who have offline experience stores, so that you can not only enjoy the preferential prices of online shopping, but also go online
Next, you can personally choose the style, color and material of household items, and you can also experience the service in person. "Shangpin House with North
Gao Shen, general manager of Beijing Company, reminded consumers, "In addition to products, services are also very important.
40% of home delivery customers sign their orders online, but eventually they will go to the offline experience store. "
People in the household industry believe that e-commerce is an impact and an opportunity for the household industry.
In the era of e-commerce, offline stores will become a burden, and the advantages of outlets everywhere will no longer exist.
It is impossible for a home-made company to get away from the physical store if it is to be a good e-commerce company.
Dikai offline experience store is the best example of meeting market demand. "For online home stores without a brand , purchase
Things are still cautious. "
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