According to comprehensive data from China Furniture Association and Red Star Macalline Home Store, the consumption of panel furniture still maintains a rapid development momentum. At the same time, the consumption of traditional furniture and solid wood furniture is not reduced, which is far beyond the people Unexpectedly. Among these best-selling furniture products, personalized and humanized innovative design has become its common feature.
High brand consumption concentration
A year ago, the financial crisis tripped nearly a thousand small furniture manufacturing enterprises. With this shareholder style, brand enterprises expanded rapidly. Peugeot, Yifeng, Top 100, Green Island, Oriental Parkson and other branded furniture have opened stores nationwide this year at an alarming rate. "Peugeot opened 23 stores nationwide in April alone." "Green Island will open 100 stores this year."
Synchronous growth in the number of store openings with branded furniture companies is the consumer's brand consumption awareness. According to the results of the furniture consumption survey recently launched by SouFun.com, 87% of the 600 valid questionnaires listed the brand as the first factor for buying furniture. In response, Shaoxian Qiang, the president of Oriental Parkson Furniture, was deeply touched, "At present, consumers in the furniture consumer market are very appreciative of brands. Before buying furniture, they choose brands first and then products. So businesses are also paying more attention to brand Packaging, this is a very obvious change in the market in recent years. "
Out of the recognition of the brand, the single amount of furniture consumption shows an increasing trend. "When we visited the market, we also found that the solid wood furniture is currently two or three hundred thousand in a single list, and there are many three to fifty thousand panel furniture. Consumers generally buy furniture in sets, and the consumption level is gradually improving." According to Zhu Changling, vice chairman of the China Furniture Association, when a reporter visited Lan Jingli's house last weekend, he met a consumer who was signing a contract to buy Top 100 furniture. It is understood that he bought a complete set of top 100 black walnut panel furniture, including four sets of living room, dining room, bedroom and study, with a consumption of nearly 30,000 yuan.
Consumption level division highlights
This year's furniture consumer market, in addition to the full increase in brand concentration, the traditional lukewarm traditional solid wood furniture market is gradually heating up, and there is a tendency to compete with the panel furniture market. Zhu Changling, deputy chairman of the China Furniture Association, also found in market research: "The consumption of solid wood furniture and traditional furniture continues unabated, which is far beyond people's expectations. It can be seen that the consumption level of furniture is gradually opened, and people with high income Tend to buy solid wood furniture, and those with a middle income will choose panel furniture. "
According to Jiao Fuzheng, the manager of Red Star Macalline East Fourth Ring Store, the traditional furniture market is more heated and warmer than before. "In the past, panel furniture area was far more popular than traditional furniture. Now as consumers gradually understand the solid wood furniture culture, and the promotional activities jointly organized by the store and some traditional furniture brands have played a certain role in promoting, the current traditional Furniture consumption shows an upward trend. "
Peugeot and Hundred Strong have the most say in the phenomenon that traditional furniture and panel furniture are flourishing at the same time. It is understood that Peugeot furniture, which has been devoted to neo-classical furniture for more than 20 years, officially launched panel furniture in March this year, which is very popular with consumers and sold out in one fell swoop. The "Black Forest" series of top 100 solid wood furniture also landed in major home furnishing stores in the first half of this year. Chen Xiaotai, general manager of the top 100 furniture, told reporters: "When solid wood furniture sold best around May 1, it even surpassed the top 100. Panel furniture business. "
Personalized design is highly sought after
Among these best-selling furniture products, the reporter found that stylish design is the common selling point of all products.
For the "Black Forest" series of solid wood furniture newly launched by the Top 100, although it is made of solid wood materials, the design has changed the complicated and complicated conventions of traditional furniture. Instead, it borrows the simple and smooth thick lines of the panel furniture, which looks very clean and neat. . According to the sales staff of Top 100 Furniture, most of the consumers who buy the Black Forest series are young and upstarts. They have rich income and unique tastes. The "Black Forest" has both the stability of solid wood furniture and the fashion sense of panel furniture, catering to the modern aesthetics of urbanites.
Mentioning the three series of new furniture products of "white-collar life", "mentioning vanilla hall" and "chief love", Lin Gaobao, chairman of Green Island Furniture, couldn't help but smile. "I am confident that our furniture is very popular. For example," white-collar life "uses white as the main color system, supplemented by colorful patterns, flowers and other elements. It is simple and dynamic. These stylish designs are popular among urban white-collar workers. "Like Gaobao's view." At present, the homogenization of furniture products is still relatively serious. As long as you aim at positioning and design new products according to the preferences of this positioning group, you can win market recognition.
There are also brands that pay more attention to details in product design. Shao Xianqiang, president of Oriental Parkson, said: "The backrest of each bed is equipped with a cushion to prevent friction with the wall to avoid friction with wallpaper and wall paint. The ground surface of the dining table legs and dining chair legs are also installed. Anti-slip mats, so our products are very durable, consumers also rate it highly. "Generally speaking, as long as it is considered from the consumer's point of view, furniture brands that are developing in the direction of personalized and humanized design are all Can be sought after by the market.
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