In recent years, China's hardware industry has begun to learn from FMCG in marketing ideas, especially in brand building and advertising performance. The celebrity endorsement became a trend and trend for a time. We can see that in the field of household hardware, a large number of companies choose to use celebrity endorsement brands, and the effect is indeed good, brand awareness has quickly improved.
The use of daily-use hardware as a celebrity endorsement can make sense in terms of business logic and the core values ​​of the brand. Stars also have daily life. The brand products they represent can be quickly enhanced through the personal reputation of stars, and consumers can subjectively approve. : The stars did use their branded products and they worked well.
However, as the hardware tool industry in the traditional industry, the vast majority of procurement is still the enterprise. As a hardware tool for industrial products, does it really need a spokesperson? If so, what is the spokesperson's selection criteria? In 2009, Zhejiang Liyuan Tools took the lead in choosing the "star" strategy. It invited a not-so-famous so-called star and only invited the lady to participate in the shooting of several sets of pictures of the Liyuan tools for use in publicity. . It is also said to be expensive. I don't know if this kind of move is not because the company has too much money and no place to spend; or our company does not understand brand building knowledge at all.
First of all, as a tool product, especially a professional-grade hardware tool product such as pear orchard, a number of purchasers and users, the appeal of their tools mainly lies in the performance of the product. Therefore, the role of spokesperson must be accurate and must be selected. Can meet brand positioning. Choosing a model actor who is not very well-known as an endorser, I really do not know what features and functions of the product can be reflected. Is it the softness of the tool?
If you really want to choose a spokesperson, you can, but definitely not an ordinary star, but to select a user of a well-known end-user, for example, you can choose Toyota's technician, F1 Ferrari team technicians, through their professional image and Brand awareness to drive our brand influence. Such endorsements are in full compliance with the laws and nature of brand operations. All brand communications must serve the brand positioning and product performance attributes.
For the hardware tool industry, there are actually many opportunities to use other brand awareness to promote themselves, and may be free. For example, the Shanghai World Expo, the first-class brand hyped by the Chinese government, certainly involved a lot of tools and products in the venue construction. Why can't our company co-operate with the construction unit of the Expo pavilion to have a story about the Expo and the tools? ? ! For example: a certain tool, the use of tools for the construction of the World Expo venues. In this way, the intellectual property of the World Expo can be used free of charge, and the brand image is suddenly raised. Unfortunately, no company in the hardware and tools industry has gained insight into this once-in-a-lifetime opportunity. It can be seen how backward our marketing thinking is.
Shanghai World Expo has passed, but there are so many similar opportunities. It depends on your business insight, or you can use professional marketing planning companies to assist, hardware tools marketing, in fact, there are many methods and strategies.
The use of daily-use hardware as a celebrity endorsement can make sense in terms of business logic and the core values ​​of the brand. Stars also have daily life. The brand products they represent can be quickly enhanced through the personal reputation of stars, and consumers can subjectively approve. : The stars did use their branded products and they worked well.
However, as the hardware tool industry in the traditional industry, the vast majority of procurement is still the enterprise. As a hardware tool for industrial products, does it really need a spokesperson? If so, what is the spokesperson's selection criteria? In 2009, Zhejiang Liyuan Tools took the lead in choosing the "star" strategy. It invited a not-so-famous so-called star and only invited the lady to participate in the shooting of several sets of pictures of the Liyuan tools for use in publicity. . It is also said to be expensive. I don't know if this kind of move is not because the company has too much money and no place to spend; or our company does not understand brand building knowledge at all.
First of all, as a tool product, especially a professional-grade hardware tool product such as pear orchard, a number of purchasers and users, the appeal of their tools mainly lies in the performance of the product. Therefore, the role of spokesperson must be accurate and must be selected. Can meet brand positioning. Choosing a model actor who is not very well-known as an endorser, I really do not know what features and functions of the product can be reflected. Is it the softness of the tool?
If you really want to choose a spokesperson, you can, but definitely not an ordinary star, but to select a user of a well-known end-user, for example, you can choose Toyota's technician, F1 Ferrari team technicians, through their professional image and Brand awareness to drive our brand influence. Such endorsements are in full compliance with the laws and nature of brand operations. All brand communications must serve the brand positioning and product performance attributes.
For the hardware tool industry, there are actually many opportunities to use other brand awareness to promote themselves, and may be free. For example, the Shanghai World Expo, the first-class brand hyped by the Chinese government, certainly involved a lot of tools and products in the venue construction. Why can't our company co-operate with the construction unit of the Expo pavilion to have a story about the Expo and the tools? ? ! For example: a certain tool, the use of tools for the construction of the World Expo venues. In this way, the intellectual property of the World Expo can be used free of charge, and the brand image is suddenly raised. Unfortunately, no company in the hardware and tools industry has gained insight into this once-in-a-lifetime opportunity. It can be seen how backward our marketing thinking is.
Shanghai World Expo has passed, but there are so many similar opportunities. It depends on your business insight, or you can use professional marketing planning companies to assist, hardware tools marketing, in fact, there are many methods and strategies.
Stainless Steel Wine Rack/holder
Wine Bottle Rack,Metal Wine Rack,Wine Display Rack,Wine Rack Holder,Honeycomb Wine Rack
Shenzhen Lanejoy Technology Co.,LTD , https://www.szbrassnuts.com