Joint marketing of furniture and paint industry creates a win-win situation

The Chinese furniture industry showed signs of inflection after the export recovery in the first 11 months of this year. After about one year for European and American furniture buyers to replenish their inventory, the current stamina of orders is obviously insufficient. Some furniture export factories in the surrounding area have shrunk in size. Many furniture factories with a scale of one or two thousand have reduced the number of workers to 400 to 500. Some factories are even preparing to close. However, the pressure on domestic furniture companies is relatively lower than that of export companies. Some branded furniture companies are able to increase prices through strengthening design and upgrading of materials and technology. Domestic consumers are generally acceptable.

After the baptism of the financial crisis in 2010, the paint industry was led by national policies. It has developed rapidly, has unlimited business opportunities, and has many selling points. It has become the strategic cooperation industry in the first place. The technological upgrade of various environmental protection coatings provides the possibility of realizing the consumption concept of advocating low-carbon environmental protection. At present, the paint industry is dominated by small and medium-sized enterprises, and the competition is also very fierce. They are all building their own brands, so it is urgent to rely on the popularity of famous brands in the furniture industry to enhance their popularity.

In recent years, wood furniture is painted with paint, which is very popular. Continuous innovation and improvement of water-based coatings has become a key paint field supported by the state and is a new force in the coating industry. Water-based wood paint is the product with the highest technical difficulty and scientific content in wood paint. With the advantages of non-toxic, environmentally friendly, odorless, very little volatile matter, non-flammable and non-explosive, high safety, non-yellowing, large painting area, etc. Welcomed by the market.

China Procurement Network's view: The furniture industry and the paint industry achieve their respective profit targets through complementary advantages, resource exchange, and bundled marketing. The furniture industry can use the new environmental protection technology of paint to open up domestic sales channels and make up for the reduction in orders caused by export difficulties. The paint industry can use the furniture's brand effect to create its own brand and increase its popularity. Through this kind of strong alliance, enterprises can constantly improve and strengthen their own competitiveness, and ultimately achieve a win-win situation.
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