Kaichun Exhibition Prosperously Promoted Sales, Realizing a Good Start ---- The 15th Asian International Furniture Material Expo Successfully Ended

March 20, four days of the 15 th Asia International Furniture Material Expo (AIFME) successfully concluded. By continuing to implement the " showshop linkage " model, this year's exhibition realized that more than 1,300 companies displayed and promoted new materials, new processes , and new equipment to the vast number of merchants at the same time , attracting more than 80,000 merchants from all over the world to visit and purchase.

Look at the situation, seize opportunities, and promote prosperity

In the spring of this year, the rigid demand in the furniture market is in the peak season. In order to seize more market share, many furniture manufacturers are quickly looking for suitable new materials, new processes or new equipment to meet market demand. AIFME is the largest furniture material theme exhibition in China with the largest number of professional visitors. Relying on the industrial advantages of Longjiang "China's furniture material capital" and "China's furniture manufacturing center", it is the largest furniture material theme exhibition in China with the largest number of professional visitors. It has rapidly grown into the best platform for direct dialogue and cooperation between furniture manufacturing enterprises and furniture material suppliers across the country and even the world.

During this exhibition, a large number of merchants come to select materials for purchase every day. Among them, two merchants from Thailand brought their own interpreters to buy nail guns and found suitable products at an exhibitor on the west side of the main exhibition hall. Although the two sides had a long dispute on the price, they finally reached an agreement. The author also tried to ask the person in charge of the booth to place an order, but he refused it on the grounds of inconvenience. However, from the smile of the other party, he could still see that he was very satisfied.

Soft material gathered recount, contests

Upholstered furniture materials, furniture materials has always been the most important event of the main display. The exhibition, a number of well-known software, furniture materials supply company focused on appearance, so visit the procurement of merchants pleasantly surprised again and again. Among them, Lixing Furniture, which ranks among the top ten mattress brands in Chinese furniture , launched its latest high-tech mattress materials ; the nationally renowned leather supplier-Yadao Leather, invested heavily in building a home leather experience hall, and many new products during the exhibition rare leather for the first time the external display; ear silver leather and woven fabric arts through a joint exhibition, staged a fashion show blanket with popular; in addition, River Star sponges, nine nine home league form, industry promotion sofa zero Component standards . Exhibitors of upholstered furniture materials have made unique moves, and indeed attracted many customers to negotiate purchases.

Look at semi-finished furniture and explore new trends in the market

In this exhibition , a batch of furniture semi-finished product manufacturing enterprises including Shengyi Furniture, Youxin Wooden Frame, Yongxiang Furniture, Lujiang Accessories and so on also appeared in the exhibition. Especially the Malaysian imported solid wood hand-carved series products exhibited by Shengyi Furniture was the biggest highlight. In the display area of Shengyi Furniture , dozens of exquisite hand-carved furniture have become the focus of attention of many merchants. The precious teak wood materials, combined with the luxurious and atmospheric design, and the ingenious carving skills have made many merchants who visit the exhibition surprised. .

Chen Rong, the person in charge of Shengyi Furniture, summarized the secret of success as "the combination of solid wood materials, European style, pure hand-made and creative blanks". "There must be both form and creative space." Mr. Xie, another head of an enterprise that produces furniture semi-finished products, also said that giving shape to furniture materials is already a market trend and represents the development direction of the furniture material industry.

The promotion efforts are sufficient, and the linkage of the exhibition stores is showing results

In recent exhibitions, the AIFME Organizing Committee has been strengthening the promotion of the "show shop linkage" model. Through some changes in the market during the exhibition, the linkage effect can be seen at the first sight.

Compared with previous exhibitions, this year's Asian international market has not changed much. Many business operators in the market have carried out marketing activities such as new product appreciation and release, procurement preferential negotiation and so on. This "active welcome" method interacts with the main exhibition hall of the exhibition, which enriches the choice of products purchased by customers and is recognized by many customers.

Through interviews, many businessmen said that the Asian international market has changed a lot in the past two years. Many warehouse-like, transit-like stores have gradually disappeared, replaced by gorgeously decorated, elegant and tasteful flagship stores, plus merchants. Active and enthusiastic service, they are happy to walk around in such a showroom-style store. More importantly, the variety of sources in the store is more complete and rich, and they can find the products used by the enterprise for furniture more quickly and accurately. related materials.