On June 27, 2012, the 4th Suzhou Furniture Fair was grandly opened at the Suzhou International Expo Center. The Suzhou Furniture Fair, which has been held for four consecutive years, is the largest exhibition of the six types of exhibitions in East China, with the largest exhibition area and the largest number of passengers. This year's show brought together more than 600 exhibiting companies, including elites from all over the country's furniture industry, attracting nearly 100,000 visitors. The reporter tracked the progress of the exhibition and interviewed Chen Jian, director of domestic marketing of Zhejiang Lihao Furniture. Li Hao, the general manager of Lihao Furniture Sofa Division, has a good internal investment and re-investment [Reporter]: Hello, Mr. Chen, very happy to accept the interview. Today, I participated in the furniture exhibition in Suzhou. What kind of purpose and mentality did our Lihao mainly bring? [Chen Jian]: Through the development of these years, the Suzhou Furniture Fair has become more and more mature and has a growing influence. Lihao is also a relatively large enterprise in Zhejiang, and is very concerned about the furniture exhibition. Today's exhibitors also received strong support from the leaders. The purpose of our participation is to further expand the influence and radiation of Lihao in Jiangsu and East China, and to better display their corporate image and corporate strength through this platform. [Reporter]: Is investment promotion one of the main purposes? [Chen Jian]: This investment is not the main purpose. We just show the image and strength of the company and our new team. Merchants can be no hurry, we still have to practice internal strength, as we often say, to create customer value as their biggest task and goal. When we practice our own internal skills and create value for our customers, we begin formal investment. Top designers create first-class work [Reporter]: Since you mentioned the image and brand display, what are some highlights in Lihao's exhibition hall today? [Chen Jian]: First of all, the packaging of our exhibition hall is an international route. It is relatively fresh, elegant and concise, and simple and simple. In terms of products, there are also some new products. We have invited top designers from France and Italian proofers. Their work is world-class, and our production process has reached the world's top level. [Reporter]: Is cooperation with foreign designers a trend that is more popular in the furniture industry? [Chen Jian]: We invited domestic famous movie star Chen Daoming in the brand, and spared no expense to carry out brand promotion; at the beginning of the product, we found a top foreign designer to help us design the product. We want to be a fashion leader in the furniture industry in the domestic market, so our products are basically international fashion styles and fashion styles. After development, our products are very mature. Now the two series, MODA and CASA, are aimed at the 80s, 90s and gold collars, covering the fashion series and high-end series. These two series complement each other, and through these two series, we will also achieve very good results in the Chinese market.
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