The international building materials supermarket Bai Anju , especially for the needs of Chinese consumers, first created a service model that combines a material supermarket with a decoration design center, and set up a Baianju decoration design center, from decoration consultants, interior design , material purchase, construction services to quality Monitoring and other links to provide professional one-stop home service. While ensuring quality, it saves more time and effort, so it is favored by many consumers, especially white-collar workers in modern cities.
"One-stop" has become a new trend in the home furnishing industry
One-stop marketing is a popular marketing method in the home building materials industry in recent years. With the changes in consumption habits, people prefer to buy all in one place when buying household items. And when more and more home stores rely on improving product categories and expanding business areas, and many building materials brands gather to open stores to meet consumers' one-stop shopping needs, one home distribution center is also born.
Industry experts pointed out that compared with traditional rental stores, some large-scale building materials home supermarket stores can provide everything from decoration consultants, interior design, material purchases, construction services to quality control, etc. with a deeper and broader model. One-stop service for the link.
For example, B & Q has created a one-stop integrated service model for building materials supermarkets and decoration design centers in response to the needs of Chinese consumers. Relying on the global procurement network, there are 15 categories and more than 20,000 home decoration products in B & Q supermarkets. From building materials and pipe fittings, wood, floor tiles, paints and coatings, decorative lamps , kitchen and toilet equipment, hardware tools, electrical and electrical materials, garden supplies, cloth furniture, etc., there are also decoration design and decoration services, so that consumers can truly achieve "one-stop" "shopping. Baianju Decoration Design Center is committed to providing professional one-stop home services, from decoration consultants, interior design, material purchase, construction services to quality control and other links, aiming to create a perfect comfortable and healthy home. In order to meet the home improvement needs of consumers, B & Q has launched a comprehensive range of worry-free solutions, including overall decoration services, partial decoration services, and individual installation services. In addition, B & Q also provides every decoration customer with a promise of "two-year warranty and lifetime maintenance".
B & Q model highlights price advantage
Different from other building materials markets, the integrated management mode of B & Q building materials supermarket + decoration design has turned the relationship between manufacturers, dealers and stores into the relationship between suppliers and sellers. This model not only avoids to the maximum extent The vicious circle caused by the competition between the store and the distributors, and the store has more autonomy to integrate the resources of the product and price according to the needs of the market and consumers. By combining discounts and supporting sales, it can be used for single consumption Consumers strive for the best price plan within the expected value, which is in line with consumers' real consumption tastes.
B & Q adopts clear price. Directly marking the price, this way allows consumers to save the trouble of bargaining in B & Q. What brand and price customers see in the supermarket is also the brand and price in the decoration process , so that the customer's money is clearly understood. B & Q purchases goods directly from the factory, applies international standardized management models and quality supervision systems in procurement and supplier management, sets up heavy “checkpoints†in the procurement process, and passes pre-audit, re-examination, 100% factory inspection, third-party inspection, and daily sampling inspection Strict and standardized quality management procedures ensure that all products sold in B & Q stores have international quality and excellent performance. In addition, relying on large-scale purchases and direct purchases, eliminating unnecessary intermediate costs, can provide consumers with the most favorable prices.
It is understood that from July 5th, the B & Q store will hold a large-scale summer promotion, a variety of cutting-edge products, and the category value will be reduced. In addition, the signing of the B & Q decoration design center can also enjoy discounts on material fees.
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