Shenzhen Security Market Development Leads the Development of National Security Industry

Over the years, Shenzhen has played a role as a “bridgehead” in the security industry. It once concentrated on 70% of the country's first-tier agents. Each year, more than 70% of the security products on the Chinese mainland market are sent from Shenzhen to all parts of the country.

With over 20 years of development, Shenzhen has become the undisputed China's first security market. It can be said that Shenzhen Security represents the mainstream of security in China. Shenzhen Security, China's leading security market At present, China's security market has formed three major "commercial areas" pattern of three pillars - that is, Beijing, Tianjin-based ring Bohai (or Beijing-Tianjin ring), with Shanghai, Zhejiang, Jiangsu , Fujian Province, mainly in East China and Shenzhen, the Pearl River Delta-based South China circle.

There are nearly 4,000 various security companies in Shenzhen, including more than 1,700 manufacturers and about 900 agents and distributors (some of them are foreign companies directly established in Shenzhen, branch offices or offices), integrators, and engineering companies. A number of them (including a considerable number of those who work as projects, and at the same time act as agents or brand owners of proprietary products, play a dual role). Security products manufactured in Shenzhen have been exported to more than 60 countries and regions in five continents. Not only exported to developing countries and regions such as Southeast Asia, South America, and the Middle East, but also exported to Europe and the United States and other developed countries and regions, the export ratio of private brands has been It reached 15%, much higher than the national average of 10%. With the addition of the OEM part, the total export value of "Shenzhen-made" security products has already accounted for more than 50% of the total export volume of national security products. We have reason to believe that in the future, Shenzhen Security will still pick up the banner of leading the development of China's security industry and create new glories! However, we also need to clearly understand that we are facing greater difficulties soon; To achieve the sustainable development of Shenzhen's security industry, we must overcome these obstacles:

Avoiding vicious competition and promoting healthy market development For small and medium-sized security manufacturers in Shenzhen, second-tier cities are very attractive markets. Many small and medium-sized brands occupy a considerable part of the market due to price and local advantages, but such markets are not only The potential is huge and there is still a common problem: industry management is still weak, laws and regulations are not perfect, and industrial development lacks systematic planning and coordination. The market segmentation and monopoly phenomenon still exist. The industry's self-regulatory management mechanism has not yet been perfected, and the disorderly market competition has become more serious. There are various degrees of counterfeit and shoddy phenomena in various regions, which hinders the healthy development of the market. This creates a bad cycle: big brands are deterred from second-tier cities because of their price competition, while small- and medium-sized brands are busy with price wars. Although they occupy market share, in fact, their profits are limited. Service and quality can not keep up, equivalent to overdraft the future market, such a situation is currently very common in the security market of second-tier cities.

To ensure that Shenzhen's security industry continues to maintain its leading position, it is necessary to establish an orderly competitive environment so that all enterprises can develop in a fair and just competition, and each link needs to work together.

In order to become bigger and stronger, enterprises should gradually establish systems and mechanisms for modern enterprise management, and gradually embark on a modern, scientific, and standardized track in terms of management thinking, content, methods, methods, and methods. Enterprises should break through the limits of “blood, kinship, and geopolitics” to establish a scientific and efficient leadership and management system; actively study, digest and absorb advanced management ideas and management methods at home and abroad, use modern information technology, promote management innovation, and achieve management Modernization of means; focus on establishing and improving various management systems, strengthening basic management, grasping professional management, optimizing on-site management, and standardizing the management system; comprehensively grasping comprehensive management of personnel, quality, marketing, cost, finance, and environmental protection, etc. Efforts will be made to improve the efficiency of management organizations and improve the overall efficiency and level of the company.

At the same time, as the competition continues to intensify, the profitability of traditional security products will further decline, and some structural contradictions will become more prominent. It is imperative that the industrial structure be optimized and upgraded.

It is necessary to continue independent innovation, accelerate the research and development of key technologies, common technologies and supporting technologies, strengthen promotion and application, expand the market share of high-end products, and change the situation of low-level vicious competition; through the specialized division of labor, the formation of main products and parts Large-scale production capacity and co-production capacity of ancillary products; Large-scale enterprise groups formed through joint-stock reforms, alliances, and listings, making them the backbone of the adjustment and optimization structure; implementing preferential assistance policies for small and medium-sized enterprises, and improving the service system for small and medium-sized enterprises, Promote the development of SMEs in the specialized, refined, special and new directions, and improve the supporting capabilities of large enterprises. Many international big companies want to seek cooperation in the country. The first partner to look for is a mature local company. When the opportunity comes, it will understand how important it is to prepare a company.