The liquid wallpaper is "inconceivable" What kind of hot actuality is there?

Why is liquid wallpaper so hot lately?

The ever-changing colors and patterns of liquid wallpaper make him occupy an advantageous position in the paint market. Following the continuous expansion of the liquid wallpaper market, the share of the paint film market has been intimidated. What should a paint company do?

Market share rises steadily

In recent years, under the mobilization of well-known wallpapers or wall covering companies such as Ruibao, Rouran, Wei Kete, etc., the wallpaper industry's market share has slowly risen from 3% to 8%, according to the numerical forecast issued by IGI International Wall Cloth Association. Among the worldwide wallpaper consumption in 2008, China and North America saw the largest increase, up 20% year-on-year, but China’s per capita consumption wallpaper was only 0.3 square meters, while Japan’s rapid growth of 5.4 square meters and the intangible potential of the market. Suffering from many domestic wallpaper companies began to be optimistic about the growth prospects of the wallpaper industry, the industry believes that the market share of China's wallpaper should account for more than 70% -80% energy-saving environmental protection is the biggest selling point.

In recent years, under the guidance of green color environmental protection and returning to the natural tide, many of the first month of the first month, Qiyi advocates the use of natural materials to decorate materials in the wall decoration material also slowly abandoned the widely used but not environmentally friendly plastic surface wallpaper , In the meantime, wallpaper products made of natural materials have become the fruits of environmental protection. With the spur of enterprises and consumers, the energy-saving environmental protection of wallpaper products is also Gradually magnanimous, becoming an important target for the growth of the wallpaper industry

Fast growing wallpaper industry

At present, China's wallpaper quality, color, variety, grade, efficacy can be simply compared with the foreign wall Bobby, has reached the level of advanced international ancestors at the moment environmental performance superiority, in 2008 the country's strong repressive sampling results at the same time confession, 89% The product meets the requirements of international green color environmental protection. Following the extensive application of natural environmental protection materials, wall covering has become a truly low-carbon product.

At the same time, light and easy construction, change the convenience wall covering is done in the factory has been a good pattern color, and then directly adhered to the wall, lighter than the stone sheet material start, clean and easy to change than the paint, do not pollute the indoor environment Wall cloth color, material, and voluminous effects can meet the individual needs of different consumer people. At present, advertisements in the market are overwhelming, and some people say that he is a profit-making project. These frequently appear in some brands, but in some advertisements. There are also similar terms, such as high quality and low price. This is obviously used to attract business. Is it really a good or cheap item or a profitable project? How to measure it? What are the criteria?

Cost-effectiveness

From the consumer's point of view, take a company's product in terms of, 28 yuan a square, first look at the market price demand analysis, the general owners of latex paint, use medium latex paint and hit the end of the cost is close to 28 Yuan, from this price point of view can be seen as equivalent, but the liquid wallpaper has a rich background and patterns, this is not comparable to latex paint, from this point can be drawn liquid wallpaper is "good thing" building materials; compared to some As a customer of wallpaper, compared with the $98 wallpaper, the 28-element liquid wallpaper has a medium-to-low grade in the category of similar products. The limitation is that the effect is single, and the quality of the materials is additionally identified; the relative 28-yuan liquid wallpaper, The tone pattern style is rich and varied, with a powerful DIY function. At this point, as long as people can afford to use latex paint, they can use the liquid wallpaper. Even people who can afford wallpaper can do more. This can be attributed to its "cheap".

Really profitable projects

Is price and cheap profit contradictory? This is a conclusion from different perspectives on the issue. It is not contradictory. The current market spending power is enough to exceed the market price of liquid wallpaper, but the huge profit margin in this low price is an industry business opportunity.

From an agent's point of view, the cost of liquid wallpaper is relatively low, the price of shell powder and natural gum is not expensive, and the price of raw materials is also relatively low. Take a product from our company, 28 yuan in the product, there are seven points Six of the profits, we can own the cost, about the cost of the price, the public relations of the current building materials market, there are few building materials can Tangli 6 times, so the liquid wallpaper is a real hit profiteering project.