The vacant market prospects of the elderly furniture market are concerned

No franchised store for senior furniture

At the Kazimen Yuexing store, a consumer named Wu told reporters that the furniture in the bedroom of the elderly is not purchased at home. The furniture on the market is either too fancy or too modern, and most of them are not suitable for the elderly. At Shilin Jialejia, an old gentleman told reporters, "My wife and I came around to see if there were low wooden stools or hard back chairs. I couldn't stand the soft cloth sofa at home, so people couldn't move around because of their deep trap , Stand up hard, not to breathe after sitting for a long time. "Later this old gentleman took a fancy to two solid wooden stools. The reporter visited a number of furniture hypermarkets in the city and Hexi, but did not find a shop specializing in furniture for the elderly. Many salespersons said that they only knew of children's furniture, and they didn't know any other furniture for the elderly. Guo Youshe, general manager of Nanjing Red Star Macalline International Home Furnishing Chain, said that they have not opened a special furniture area for the elderly. If the market demand is large, the layout can be considered in the future.

What kind of furniture do the elderly need

The elderly spend the longest time at home every day, and the practicality, safety and comfort of the furniture are particularly important to them. Feng Jianhua, chairman of the Jiangsu Furniture Industry Association, believes that the color of old furniture should be soft, warm, calm and generous, and design should be calm and solemn to avoid the grotesque and novel effects of strong contrast. The furniture used by the elderly should try to reduce some unsafe factors for their walking activities, such as less corners and corners, so as not to hurt the elderly. The bed should be a hard mattress or a thick mattress with a thick mattress. A soft bed such as a spring bed is not suitable for the elderly. In addition, the back tilt angle and sitting tilt angle of the chair should be larger to increase the comfort; and try to provide armrests to facilitate gripping when sitting up. In addition, it is not advisable to have drawers lower than double knees and overhead cabinets that are higher than the head to reduce the bowing and climbing of the elderly and avoid injuries.

The prospect of furniture for the elderly is very impressive

Recently, Zhu Changling, vice president and spokesman of the China Furniture Association, said in an interview that China has gradually entered an aging society, and the market prospects for the furniture for the elderly are considerable. It is a pity that most furniture producers now only focus on grasping the psychology and preferences of young impulsive consumers, but ignore the "big ingot" around them-the consumption power of the elderly. Zhu Changling said that there is one thing to correct. The new generation of Chinese old people are no longer conservative and do not understand the taste of life. They also like colorful home life. On the basis of the practicality of the old furniture, the artistry and appreciation cannot be ignored . "Filial piety" is a traditional virtue of the Chinese nation. Doing filial piety for parents and elders and buying them comfortable furniture is a new trend among young people. Our furniture companies can create furniture brands that take the elderly as the main consumer, and customize furniture for the elderly. The market for this is very broad.
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