"For fifteen years, we are all getting old, but the feelings of each other and the memories of the beautiful scenes of buying wedding furniture that year have never changed. The wedding furniture bought at that time was this lucky bird." Five years ago, I came to Beijing to develop. Now, the American Smiths who work in the trade export company have received a wedding anniversary gift from the Zokara China Customer Service Center. They are very surprised. "I didn't expect this lucky Ufly to fly over the Pacific Ocean. Came to Beijing." The auspicious bird that Mrs. Smith said is the ZOCALO solid wood furniture brand from the United States .
Since its inception in 995, the ZOCALO brand has always been customer-centric, always cherishing the love of its customers and externalizing it, often giving customers similar surprises. Charlie, Marketing Director of ZOCALO China, said that since its inception, ZOCALO has been focusing on creating value for customers and satisfying customers' needs and expectations for the quality of solid wood furniture. For more than ten years, we have been tirelessly insisting on the marketing and service of “love customersâ€, and we have many customers who have remembered the brand for more than ten years like SmithÃ¥. He also said that in the United States, these customers are inherited, often after the previous generation of ZOCALO products, the next generation is affected by the purchase of ZOCALO products, ZOCALO hopes to be in the Chinese market, resulting in viscosity benefits. ZOCALO advocates the concept of “zocalo fashion living†in solid wood furniture. In September 2010, it entered the Chinese market and continued to love customers.
Love customers, quality is the key
How can we better create more value for our customers and customers? Charlie said that quality is the key. This quality includes two aspects. The first is product quality. Only good products can meet the needs of customers, get praise from customers, and provide the necessary premise for creating more customer value. The reason why the Zocalo brand can sell well in Europe and America is due to its strict requirements and control throughout the production process. Whether it is from the selection and transportation of raw materials, the storage and processing of logs, the design of furniture, the OC full inspection mode, or the refined production and management of the factory, the value chain formed by this continuous series of processes is ensured. The fundamental guarantee of high quality products. This is the performance of Zocor's customers.
The second is the quality of life. Zocalo is not only selling products, but also promoting a zocalo fashion living lifestyle. Zocalo pursues natural environmental protection, displays individuality and reflects the lifestyle of the natural state of home life, instead of defining furniture as only the furnishings of the home, but combining the practicality of the furniture with the property of the home is a warm harbor. The furniture is “naturally humanized†and becomes a health factor and happiness messenger in the home life. It makes people feel natural, relaxed, happy and happy in their home life. Charlie particularly emphasizes that these two qualities complement each other and are inseparable. Quality and life are closely linked. This connection is particularly evident in the design of Zocor products. In particular, Zocalo has different design concepts for customers of different ages, some of which are calm and atmospheric, some are low-key luxury, some are simple and stylish, and each has its own charm.
Love customer experience, service should be intimate
Furniture experiential marketing is to make customers more intuitive and multi-faceted understanding of product design and the most authentic information, is a popular marketing tool for furniture facade stores. Zocalo Gate completely subverts the traditional model of domestic solid wood furniture, blending European and American fashion luxury with Chinese classical simplicity, and has a low-key luxury style. However, Zocalo's customer experience is far more than that. She is committed to caring service and combines love customers with experiential marketing in a zocalo fashion living way. Zocor's intimate service pioneered the store customer experience from the field to the off-site. Every once in a while, Zocalo invites old customers and recruits some consumers who are about to buy furniture. In the way of lectures and salons, from the pre-sales decoration classroom to the on-site experience, to after-sales installation and maintenance. In the process of customer association, we will discuss the problems encountered in the decoration and exchange experiences with each other to provide customers with practical solutions to enable customers to fully enjoy the high quality products, high price and excellent service.
Charlie introduced that the customer experience is extended and expanded because furniture is the most basic component of home life and will accompany people for ten or even decades. Only by letting customers fully understand the brand and know the quality can they make customers Accept the brand and create more value for the customer. Therefore, Zocalo is completely committed to the service from the customer's point of view. This kind of intimate service is a sublimation of “quality is the key†and a perfect interpretation of the Zocaro brand's internal quality and philosophy.
Love dealers, work together for a win-win situation
As a growth factor of the Zocor brand, the distributor directly affects the competitiveness of the Zocor brand in the Chinese market. Of course, Zocalo attaches importance to dealer relations and insists on sincere cooperation in order to enable it to fully exert its market competitiveness and achieve a win-win goal.
A good dealer partnership is the link that ultimately transforms the brand into market value. Charlie said that dealerships play a pivotal role as a channel for turning brands into market value. The Zocalo brand attaches great importance to the relationship with dealers. Now it has established a comprehensive communication system, professional dealer management department to organize channel marketing work, and establish an effective marketing system incentive system, and give full play to it. Information management system to provide dealers with think tank support.
Since the entry of the Zocalo furniture brand into the Chinese market, it has established itself in the middle and high-end, and has dedicated itself to creating a national “urban marketing business circle†with Beijing as the foothold and radiating ten, one, two, and third-tier cities across the country. Whether it is the dealer's store location, store design, opening ceremony, advertising, product supply, logistics services, promotional support, etc., Zocalo and dealers will work closely together to jointly expand the market.
Blister copper (content of 99% copper) was prepared in advance as a thick plate, pure copper flakes as a cathode, with sulfuric acid (H2SO4) and copper sulfate (CuSO4) mixture as electrolyte. After power is applied, copper dissolves from the anode into copper ions (Cu) and moves to the cathode. Upon reaching the cathode, electrons are obtained and pure copper (also called electrolytic copper) precipitates at the cathode. Blister copper impurities in lively copper and zinc with copper will be dissolved as ions (Zn and Fe). Since these ions are more difficult to precipitate than copper ions, electrolysis can be avoided by appropriately adjusting the potential difference during electrolysis. Than the inactive copper impurities such as gold and silver deposition in the bottom of the cell. The copper plate so produced is called "Pure Copper Sheet (T2)" and of high quality and can be used to make electrical products. Sedimented in the bottom of the cell analogy as "anode mud", which is rich in gold and silver, is a very valuable object, remove and then processed with high economic value.
Pure Copper Sheet (T2)
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