Brand love self-operated channels expect more autonomy
The self-style Qumei North Fifth Ring Store attracts the attention of consumers in Beijing with its consistent decoration features
An industry source pointed out to reporters that the development of independent channels such as independent stores reflects the brand's more rational planning of itself. When brand awareness develops to a certain stage, it will naturally come out. The black background, the red butterfly flower is lightly embellished, and the flowers occupy almost the entire wall. When you hear this description, you must easily think of Qumei furniture. As a pioneer of independent operation, Qumei has always been A "heterogeneous" in the furniture industry in Beijing. Whether it's a brand new design on the product, or a unique decoration on the store, the "Qumei" brand itself has become an iconic symbol
Zhao Ruihai, chairman of Qumei Furniture, once gave an understated summary of this independent management strategy: the one that suits you is the best. In his view, Qumei Furniture opened an independent store, which is more cost-effective, more conducive to display its full range of products, and more convenient to establish a standardized and effective management system. "Each brand has its own loyal customer base. Judging from the development trend, the real big brands are using independent stores to face their customers. Qumei Furniture is just taking a step in China. "Zhao Ruihai explained the original intention of the independent store.
What is similar to Qumei is the beauty of Meikemeijia. In the Meikemeijia store, more than 300 years of furniture production history has been condensed into model rooms with distinctive styles, showing consumers a variety of different home life. . Liu Chunjie, media director of Meikemeijia, said: "Meikemeijia's vision is to become a 'respectable furniture brand'. The vision determines behavior. To be respected, all consumers must feel sincere. Commitment to service attitude and product quality. Chain stores are actually a way to achieve this goal. The first issue Chinese consumers must consider is integrity. In the case of Meikemeijia, all are our own direct stores. In any Meikemeijia store in the country, or the channels where you can buy Meikemeijia products, the prices of the products you see are all the same. Saying that this is the protection of consumer price commitments, there will be no feeling of being cheated. In addition , The national chain is more conducive to the unification of service standards. Our own team manages and provides unified services, both for the display of commodities, the price commitment, and the service standards, including post-delivery and after-sales service. Uniform standards, all commitments are consistent for consumers. These are actually what we "respected" for The key step. In this case the maximum guarantee all of our standards are not out of shape, consumers will receive the same commitment, then turn consumers of our recognition and praise is beyond our imagination. "
Coincidentally with these two companies, many well-known brands are also developing independent stores that operate independently. Qiangli Furniture maintains eight independent stores in Beijing, and Yazhen Furniture also chooses to open its own Beijing flagship store opposite the actual home in North Fourth Ring Road. According to reporters, the self-operated independent stores of Top 100 Furniture will also be available at the end of this year. Opening in Beijing, Oriental Parkson has also been committed to the planning of independent store operations.
Meikemeijia has always been committed to the development of independent channels and looks forward to becoming a "respected home brand"
On the one hand, we have seen that many furniture brands have established their own portals, and at the same time, they are also actively opening up channel construction in networks that do not have specific stores. In September last year, Ximengbao furniture took the lead in starting cooperation with Taobao. After the preliminary investigation, an e-commerce department consisting of more than ten staff members was established to specialize in the online market. Qumei E Mall also created good results during the year, and Meikemeijia also put some of its furniture on the Internet. On August 26 this year, the flagship store of "Xinjianjia" was officially launched.
The online channel attracts the enthusiasm of many furniture merchants with its inherent advantage of facing consumers. On the network, furniture sales have changed from the original "supply-based" to "demand-based", which not only eliminates the dealers' pricing process. "Rapid profits", provide consumers with more cost-effective products, but also save a lot of channel construction costs for enterprises. Not only that, the global perspective of the Internet has provided these companies with more transparent and faster publicity channels. In addition to discounts and promotions, companies have also paid more attention to "Internet word of mouth" to enhance their brand image.
For more furniture information , go to http://news.gojiaju.com/
                   Welcome to provide news interview clues Advertising / News Hotline Turn 8004
News feed QQ 543178208
Paniting Tools,Stainless Steel Trowel,Painting Tray,Palette Knife
Jiangmen Nichiyo Decorative Material Co.,Ltd. , https://www.nichiyopt.com