Chengdu Furniture, with its own responsibilities, has become the vane of China's furniture inland marketing. This is not only because it has formed a leading economic position in the western region in conjunction with the municipality Chongqing Shuangcheng; Radiation to Tibet, Guizhou, Yunnan and Shanxi provinces. When LV and GUCCI have opened flagship stores in the center of Chengdu, and OUTLETS has built a commercial city in the south of Chengdu, we are convinced that Chengdu is indeed the focus of the national layout of mid- to high-end stores.
According to the plan published in advance, the opening time of the high-end stores such as Fusen No. 2 Store, Red Star No. 2 Store, and Actual Home should be in the first half of the year. Moved to the "golden nine silver ten" sales season, expect a great success, with less effort. This formed the situation in which high-end stores in Chengdu were gathered and opened this month, and the marketing war was in full swing.
At the same time, Shuangliu Yuanrui Mall and Xindu Xiangjiang Home Furnishing, which have the functional colors of the local furniture industry, have also opened in the same period. .
Therefore, this autumn is bound to be a furniture sales war against Chengdu citizens.
The first Fussen store opened
You have to believe that this is the fact: when the second phase (200,000 square meters) of Fushen Meijia City South broke ground, more than half of the registered merchants were mostly followed by most of the first phase merchants. The store construction has not been capped, and all shops are All arrangements are full-this is the most direct feedback to the successful operation of the first-phase mall (100,000 square meters) of the enterprise.
What needs to be emphasized is that the port of Fusen No. 2 Store is well-placed, and it can even be said that the No. 2 Store has more convenient transportation than the No. 1 Store, and its No. 1 Store and No. 2 Store are located next to Chengdu's largest high-end home furnishing business and trade circle-Chengnan Business Circle. The first to enter this place and form the core is one of the world's top 500 IKEA Sweden (the fourth store in China). When IKEA became more familiar, Fusen Meijia 1 store entered the market and added icing on the cake. And make the "Wanda" and "Jinhua" two business districts connected together, complete with various formats of home, department stores, and catering, forming a "high-end and white-collar home consumption center" business card. Here, the stand-alone shopping mall, full parking spaces, high-end goods, and bustling crowd all show that it is a mature and prosperous elite consumer gathering place.
Red Star Second Store opened immediately
Red Star Macalline Shuangnan Store is its second store in Chengdu, with a total construction area of ​​120,000 square meters. Developed jointly by Red Star Group and Chengdu Dongtai Co., Ltd. At the beginning, when the Red Star Chengdu Jialing Store (Hongxing No. 1 Store) was built, the selected address Jialing Road was only a small aisle at the junction of urban and rural areas. It was chaotic and noisy, and it was the presence of Red Star that increased the value of this place. The second shop is located in the golden area at the intersection of Chengdu's South Second Ring Road and Sichuan-Tibet Highway. The second shop is across the road from the first shop. Although it has convenient transportation and is close to the city center, it is already mature with Fussen · mei. Compared with the Chengnan commercial district, the first and second stores of Red Star Macalline need to work together to build a comprehensive consumer commercial district.
The formation of a comprehensive shopping mall is necessary for the development of Red Star Chengdu two stores. Otherwise, it will not be able to retain guests for a longer period of time. It's no wonder that Red Star 2 will publicize the characteristics of its seventh-generation mall: not only integrates the times, humanity, and internationalization, but in such malls, it will also build an international model room display center, art museum, Chengdu The largest home improvement design center, boutique lighting museum, home appliance chain enterprise and home decoration supermarket, bank, leisure project, and many well-known domestic and foreign catering companies jointly build a real, home-themed lifestyle shopping place.
Actually opened a house
Juran Home Chengdu Store is located in the third section of the South Third Ring Road in Chengdu, with an operating area of ​​about 120,000 square meters. It and Huirong International Group Corporation together form more than 280,000 square meters. The hardware facilities reach five-star standards and integrate commercial housing and office. Super large shopping mall integrating conference, hotel and catering. Although the propaganda stated that it is adjacent to the Chengdu New Convention and Exhibition Center and Wanda Plaza, in fact, it is still necessary for the home to be popular with its big brand to make it happen. Compared to the southern business district in Fussen, The red card business district formed by Red Star One Store and Second Store should be relatively mature.
However, the arrival of the home has attracted some high-end furniture manufacturers and direct sellers of some old local companies such as Taipingyuan Furniture Plaza. With the successive opening of the above-mentioned large high-end terminal stores, the product classification in the Bayi Furniture City and Taipingyuan Furniture Plaza will change, and it may be more biased towards the sales effect of low-end furniture.
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