China is moving towards the world's big market for power tools

Power tools are the most widely used hardware tools in the whole society. Power tools have been developed from industrial use to indispensable tools in family life because of their light structure, convenient carrying, high production efficiency and low energy consumption. With the globalization of the economy, the power tool market has developed rapidly. According to reports, in recent years, the power tool industry has shown a rapid development trend. In the domestic power tool market, the sales volume of domestic power tools has accounted for 90% of the total sales, while the various imported brand products only account for 10% of the market. According to statistics, more than 85% of the power tools used in the world are produced in China. Many of the power tools produced in foreign countries are also processed in China. The export value of power tools in China accounts for about 40% of the total export value of electric tools in the world. In 2010, China's power tool production reached 230 million units, a year-on-year increase of about 15%. For many years, China's power tools are mainly exported, with exports accounting for 85% to 90% of total production, and domestic market sales accounting for 10% to 15%. Despite the large number of domestically produced power tools, in the domestic market, the market share of domestic power tools still exceeds 90%, and the power tool manufacturing bases such as Jiangsu Qidong, Zhejiang Yongkang, Yuyao and Guangdong are formed. As the global economic recovery has been repeated, the latest purchasing managers' index shows that China's export orders for power tools have fallen to a low level this year. Manufacturers are even forced to accept long-term pressures of more than three months due to rising costs and continued appreciation of the renminbi. In addition, the economic prospects of Europe and the United States, which account for 40% of China's trade volume, are worrisome, and China's power tool export market is in a slump. Experts predict that China's export of power tools will not be able to resume its peak growth rate in the future. Although China's power tools dominate the international market, foreign exchange earning is very low. The reasons are as follows: First, most of the electric tools made in China are OEM and neutral packaging, and there is no brand of their own; second, foreign companies and production companies are pressing each other, and the low prices between exporting companies The sales of the products caused the price of the products to decline year by year, which seriously affected the economic benefits of the export enterprises. Thirdly, the power tools exported by China are almost all DIY (self-help) tools, and they cannot be used as professional tools. Therefore, the products cannot be sold at a good price. At present, users are increasingly demanding the quality of power tools, especially for product efficiency, weight, and life. Taking the construction industry as an example, the quality problems of domestic power tools are mainly reflected as: electric hammer is easy to generate heat, short working time is short, electric hammer impact is small, vibration is large, the operator must press hard to deepen; the drill bit is easy to wear and easy Break and so on. In terms of new product development, foreign companies have achieved paperless design, generally using computer-aided design, auxiliary drawing, auxiliary manufacturing, and auxiliary testing. The new product development cycle is only 2 to 3 months. Most domestic enterprises are in the stage of experience design and prototype surveying, and the new product development cycle lasts for more than one year. Although computer-aided design has been applied in some enterprises, it has not been popularized in the industry. For a long time, most of China's power tool companies rely on cheap labor to survive. Now, in the face of the reality that raw materials and labor costs have risen sharply, only change will have a way out. China's power tool industry should focus on the following aspects. In recent years, not only has the global economic recovery been slow, the market purchasing power is tired, but the unfavorable factors that plague the Chinese power tool industry still exist and have a greater impact. First, the prices of raw materials such as steel (including silicon steel sheets), copper (enamel products such as enameled wire), aluminum alloys, magnesium alloys, and engineering plastics have risen sharply, making production costs continue to rise. Second, the continued appreciation of the renminbi has made the impact on the export of power tools more obvious. Although many companies have raised their prices in response to the appreciation of the renminbi, they have not kept up with the appreciation of the renminbi. The third is the shortage of funds. Fourth, labor costs have risen sharply. It is understood that in China Science and Technology Hardware City, more and more power tool sellers are working hard to do the domestic market, some advertising to increase visibility, and some frequently participate in various types of exhibition activities, and some have played a lot of old-fashioned cards, the more the market competition The performance is fierce. As one of the eight pillar industries of Zhejiang Yongkang, electric tools have always been characterized by extroversion. Foreign trade export is a great support for the survival and development of Yongkang power tool industry. With the cost advantage, Yongkang power tool industry has a large market share in the world. However, rising raw materials, appreciation of the renminbi, and weak foreign markets have led to a sharp contraction in the foreign trade orders of Yongkang power tools. This is undoubtedly a heavy blow to Yongkang's power tool industry. Many companies have stopped production or diverted, and the rest of the companies are also struggling. . In the face of difficulties, Yongkang power tool industry turned its attention to the broad domestic market, actively adjusted marketing strategies, and positioned domestic market demand. According to statistics, in the first half of this year, the sales volume of Yongkang power tools was 75.18 million units, a year-on-year increase of 22%, of which the domestic market sales increased significantly. The domestic power tool market is more critical to the quality and brand of power tools. Whether it is a power tool dealer or a direct user, the quality and brand of power tools are very much addressed. Therefore, the market has increased the inclination of good quality and good brand power tools. This is an improvement, indicating that the power tool market is maturing. Because of this, the brand awareness and brand effect of the domestic power tool market is more prominent. Many power tool dealers, especially the power tools dealers with a small strength and scale, are highly competitive in distributing good brand power tools. Enthusiasm. It is precisely because of this that the famous brand products of the six power tool companies that have won the title of China's famous brand and a number of power tool products that have won the provincial (city) brand name have received more care from the market, and generally feel that the market is selling well, and the production is busy, some Even shouting too late to produce. According to Luo Baihui, the secretary-general of the International Model Association, Shanghai Ruiqi Tools Co., Ltd., Zhejiang Boda Electric Co., Ltd., Tieqi Power Tools Co., Ltd., Jiangsu Dongcheng Power Tools Co., Ltd., and other high-quality, high-powered power tools companies, marketing The situation is very good.

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