Status: White Paper on Home Furnishing
Don't know if you don't check it, startle it! Available through online search engines, the relatively mature industries that can be counted by the home furnishing industry, such as home appliances, home improvement, ceramics, sanitary ware, furniture, paint, etc., are more or less published by manufacturers or merchants, associations or media Have passed various white papers of various names. Among them, the number of home appliances, floors and home improvement is the largest and the frequency is the highest.
It is understood that since the introduction of the cost white paper for Oaks Air Conditioner in 2002, in the eight years, the white paper of the electricity industry in China (see the map) can be calculated in hundreds. Many first-tier brands have published white papers, and the variety is astonishing. Only the Gome Suning chain giants have published white papers on annual markets, product quality, consumer demand, price reductions, trend forecasting and other major appliances for air conditioners, refrigerators, washing machines, color TVs, gas appliances and other major appliances. Not only consumers, but also professional media No one can digest it. Interestingly, despite the large number of white papers on home appliances, if it is the industry standards and influence, it is none other than Haier, Midea, Gree, the three major home appliance giants, but so far they have not seen them borrowing the "authority" of the white paper to market. Are they too confident? Perhaps this is the real king.
Looking at the flooring and home improvement industry, various flooring categories, such as solid wood flooring, laminate flooring, solid wood composite flooring, oak flooring, etc .; various home improvement links, such as quotation, construction, acceptance, cost, environmental protection, low carbon, etc., also see Different associations and different companies have published relevant white papers. The current status of the home white paper can be described as chaotic.
Crux: Excessive hype standards also turned into shows
Why do frequent white papers arouse everyone's doubts? Why is it that among the many white papers, the white paper that has not really become the standard stands out? These two questions are enough to explain the problem of the home white paper. When an enterprise publishes a white paper, it will always add the "first" and "first" in front of the name of the white paper, or add the attribution such as "beginning first" to the name of the white paper. It is nothing more than telling the industry the authority of the white paper by the boss. For example, the ceramic white paper provides a panoramic view and rational analysis and interpretation of the ceramic industry throughout the year, creating value for the industry and indicating the direction. The low-carbon white paper takes low carbonization as the direction to help companies seize the commanding heights of the international market.
Regardless of whether the white paper can become a leader in the industry, at least this kind of fake, big, and empty propaganda obviously has an exaggerated meaning, making the actions that should be supported become hype. In the end, even if it can become an industry-standard white paper, it will eventually become a victim of showmaking.
In an interview with a reporter, the famous designer Chen Wanli said that in the early years, not so many leather books appeared, and not so many people paid attention to it. The content quality is really good, and it plays a certain standard meaning. Later, many material vendors followed suit to launch these leather books, which was dazzling. Not only did the designers never read these leather books, but the organizers who published the leather books rarely distributed them to the designers. He believes that there is a question mark on how standard such a book is.
The hype white paper speaks for itself. You see, "After Aox released the first white paper, after a few years, it pushed the white paper again to lift the black flag again, triggering an industry earthquake." "Changhong released a white paper on first-class energy efficiency air conditioning to declare war on the entire industry" His own voice is too noisy and tiring.
Opinion: The standard of flowers in the fog needs to be standardized
A white paper refers to another name for an important document or report officially published by a government or parliament in a white cover. If the people in the home furnishing industry really understand the meaning of the white paper, there should be no such authoritative white papers today, and the industry and consumers will be like a phenomenon in the fog.
A large number of research institutes now borrow the authoritative meaning of the “Book†to name some research reports as “Book†to prove that the contents of the Book are representative and authoritative. This is the case of the proliferation of white papers for home furnishing. What I saw was just a show in the name of a leather book, completely covering its standard role.
The reason is that many home furnishing industry standards are not standardized. In the absence of a unified national industry standard, business owners will of course act on their own, and have the opportunity to promulgate white papers advocating their industry authority without hesitation. Especially in the peak season of holidays, white papers will appear intensively and become a hot spot for corporate marketing. Over time, the white paper's sense of authority has been weakened invisibly, and consumer recognition of the industry is declining, ultimately damaging the establishment and maturity of industry standards.
However, it is gratifying that in the past, various manufacturers were competing to release white papers for marketing. Now, major industry associations and professional media have also joined the white paper release tide. More comprehensive and more authoritative standards of information have gradually stood out. As President Xu Hetie of the Guangzhou Building Decoration Industry Association said, the act of publishing the white paper itself is positive on the positive side. The release of the low-carbon white paper fully illustrates this point, but the city assembly association will not respond at will. Will not publish white papers casually.
For more furniture information , go to http://news.gojiaju.com/
                                        Welcome to provide news interview clues Advertising / News Hotline Turn 8004
Outdoor Peacock Landscape Lights,Outdoor Peacock Lawn Lights,Simulation Peacock Lights,Peacock Landscape Garden Lights
Sichuan Kangruntengpu Photoelectric Technology Co., Ltd. , https://www.tengpulighting.com