How do stair companies achieve leapfrog development?

When winding up at the end of the year, some staircase companies have disappeared, and some companies have turned "dangerous" into "machines" to obtain greater development, such as Daishi, Guanxiang, Shunjie, and gold medals; some companies are still watching and waiting for opportunities. . Some experts predict that the economy will slowly recover after 2010, and the staircase market will usher in a good opportunity for development. For many stair companies, it is necessary to seize the opportunity of economic recovery, strengthen themselves and achieve leapfrog development.

Innovative development model to improve core competitiveness The core competitiveness of a company can be summarized as its outstanding performance in time to market, quality, cost, service, and environment. The most direct performance is the ability of the company to respond to customers (markets). The ability to reduce costs is reflected in the overall strength of the company, and which part is indispensable. Therefore, companies need to carry out product innovation, combine geographical, resources, and markets into their advantages to form their core competitiveness.

The financial crisis has intensified the reshuffle of the industry. If companies want to continue to grow and expand, product innovation is very important. It can greatly increase the distance from small businesses and increase the confidence of the majority of distributors. Nowadays, market demands are increasingly diversified, product life cycles are getting shorter and shorter, and the pace of new product entry into the market and withdrawal speed is accelerating. Companies need to rely on scientific and technological advancement, in accordance with the “production generation, reserve generation, development generation, pre-research generation "The product development idea is based on the product development strategy of "I have no people, I have excellent people, I have new people, I am new, I am special, I am special", and constantly develop marketable, high quality and low price, leading Trend's first-class products, to advantage of products to win the advantages of market competition.

In the increasingly competitive staircase market, the operation of enterprises is like sailing against the tide. If they do not advance, they will retreat. Innovative products are boosters to seize the market. Imitation of other people's products may cause companies to obtain temporary profits, but ultimately they will certainly be abandoned by consumers.

Shunjie Wood Arts Wishing the general manager said: "In recent years, in order to make our products more competitive and occupy more market share, we have increased investment in manpower, material resources and financial resources to carry out product innovation and differentiate marketing. It benefits a lot. High value-added products are much more expensive than small brands, which not only increases sales profit, but also enhances the confidence of distributors."

Establish a high-performance scientific management system At present, the majority of the domestic staircase companies still implement the family management model. This kind of management model plays an important role in the early stage of the establishment of an enterprise. However, as the scale of the company continues to expand, it has become an obstacle to the development of the enterprise.

Many "strategists" of the staircase companies have telephoned one day, and everything must be dealt with by him personally. Although it was too busy, the efficiency was low, mainly because of management confusion.

The earliest enterprises entering the staircase industry often use the money they make to build new factories, purchase new equipment, and recruit new employees in order to obtain greater profits, while ignoring the improvement in corporate management operations and lacking an effective corporate management system. With the increasingly fierce competition in the market, many companies have poor business performance and difficulties.

The management model provides the common content of enterprise management. It must be organically integrated with the personality of the enterprise. The established management system is effective for the enterprise and can play a role. Otherwise, it is a pile of waste paper. The majority of staircase companies should tailor a set of management systems that suit their own business development according to their own circumstances, improve the company's production efficiency, and reduce the company's operating costs.

Distribution system settings should be changed according to the company's development stage, organizational structure, strategic requirements, new and old employees and other factors, the general principle is to resonate with the company's development across the board, can also be achieved in key stages.

Dai's stairs developed a set of scientific management system based on its own situation. Through effective employee training and career development planning, the company trains talents, retains and utilizes key employees. At the same time, mobilize the enthusiasm of employees, release the potential of employees, and obtain the investment with the best input-output ratio. Try to be "people do their best and make the best use of people" and put the right people in the right place. The company has established an unobstructed information management platform, making full use of information platforms such as corporate websites, internal forums, and corporate communications to ensure the timely release and feedback of information, and actively and effectively communicate with companies, employees, and customers, and improve management. Efficiency, give full play to the function and value of the information platform. At present, the company has a scientific, rigorous, and constantly improving management system. It is developing in a healthy and rapid manner and it is looking forward to becoming the leader of the industry. It is the goal of the Daishi people.

Undermined branding is well known. In the brand era, the production scale, production cost, and product quality of various companies have converged. The most important factor that cannot be accepted by consumers is the price and quality of the product. The most important factor is the brand of the product. ——Brand visibility and reputation and extended service. Using different brands for the same product, the sales situation will be different, and the price will often differ by a few or even several times.

The construction of a brand is closely related to the company's product quality, sales strategy, and after-sales service.

At present, more and more small and medium staircase companies have begun to focus on product branding. On the one hand, to strengthen management, marketing, and other aspects of training to enhance the overall competitiveness of products and create a new brand image; On the other hand, store dealers, sales staff should have good planning knowledge, have a certain influence and activities Ability.

Small and medium-sized staircase companies are not as wealthy as big companies in terms of funding, so they must be careful in shaping the brand. Therefore, SMEs should pay more attention to the purpose of market advocacy, that is, to focus on a major goal and formulate an overall budget and fund allocation. It is necessary to specify how the money should be spent, how it should be spent and to what extent it should be used, and also be determined in different media. Expenses to spend than what can be planned to launch a propaganda, how much expenses to spend, to what kind of expectations; to determine the advertising vocabulary to reflect the characteristics of enterprises, and enhance irreplaceability.

For example, the international brand name “Pierre Cardin” in the fashion industry. After the reform and opening up, it was the first to launch promotional activities in China, especially the model performances it performed. It left a deep and unshakable impression in the eyes of the Chinese people. This promotion was a “creation” in China at the time. First.

In addition, weaker SMEs can use the opportunity of catching someone else's car to convey their product information. They can quickly and quickly win one party's market, which can be followed by a strong brand promotion appeal, but the demand for this product The potential should be in a rising stage and the profit is worth exploring. When the product enters the growth stage, it must use the brand concept to replace the product concept, so that the brand is established with more convenient means. But the first entry point must be the product's interests, because without their own brand, any free-riding behavior can only accumulate for a strong brand, which is not beneficial to us.

In 2010, the staircase industry in China will continue to develop at a rapid pace and will further mature. It will raise awareness of the company's brand cultivation, strengthen exchanges between companies, and upgrade the status of the staircase industry. With the development of the company, more and more companies are beginning to compete for the industry's "leader" position.

It can be seen that if a staircase company wants to achieve leapfrog development, building brand products has become an urgent task for small and medium-sized staircase enterprises. If this opportunity is missed, they will be reduced to second-rate or even third-rate enterprises. As the market competition becomes increasingly fierce, their profit margins will be further compressed.

Some economists have pointedly pointed out: In the period of planned economy, there are no real large enterprises, because large enterprises are generally "built" rather than "long". Under the conditions of a market economy, SMEs have the potential to achieve leap-forward development, but after all, they have grown up. Therefore, to achieve a leap-forward development, a staircase company needs an advanced business philosophy of “heads of the company” and constantly improves the company’s core competitiveness. All employees must work together to achieve a qualitative leap for the company.