How to get out of your landscape with integrated ceiling

Innovation, research and development are the dominant direction for integrated ceiling companies. Currently, integrated ceiling manufacturers are generally faced with serious problems of homogenization. Each integrated ceiling brand focuses on a narrow range in terms of product classification, brand strategy, user experience and business model. You copy me and I imitate you. This confusion led to a fierce competition in the integrated ceiling market. In such an imitated industry, companies need continuous innovation, continuous research and development, and their own landscape.

For a company’s products, if they want to have stronger vitality and higher market premium, they must be different from each other. Only by taking a differentiated road can they form a distinction and make it impossible for competitors to follow. Especially when the entire industry is temporarily at a low tide, how to get rid of this low-level competition model and find a “blue ocean market” of its own as soon as possible has become the most urgent problem for every integrated ceiling company.

In terms of product differentiation, companies should follow the 16-character rule: I have no people: I do not have people, this is usually a new category. People have me excellent: You have me better than you do, which is usually to improve performance or cost-effectiveness. Talented people and me new: You do well, I will pay attention to innovation, I continue to introduce new, this is usually a product upgrade or promotion of new products. People are new to me: You also innovate and push new ones, and I may turn to do it again. This is usually the product diversification or diversification of business units.

To establish a complete product concept and create product innovations in order to enhance the competitiveness of products and avoid the fate of being “squeezed” or “squeaked” by peers, especially large companies, it is necessary to dig or find their own differences. So, first of all, to be the core product: what is the core product? Mainly refers to the function of the product, such as drinks can quench their thirst, then the content of the beverage is the core product. Followed by tangible products: mainly refers to the internal and external packaging products, such as the outer box, inner bags, etc. These are tangible products. The last is the extension of the product's innovation: Some are called additional products, like brands, culture, services, etc., to constantly innovate.

Implementation of the product differentiation strategy is first, and packaging is differentiated. To find the difference in products, we can start with the outer package first. The outer package can give people the most direct experience.

Second, the differentiation of positioning. A company may not have a high enough reputation or a high enough share, but it must not have a clear position on its own brands and products. Enterprises must find their own space for survival and development through differentiated positioning.

There is no one product that can satisfy all consumers. If you want to position yourself as low-end, you have to give up the high-end. Fish and ** cannot have both. Similarly, if you want to position the high-end, you must give up. In the low-end and middle-end, only by positioning the brand products can we find our strengths and focus on seizing their own territory.

Third, the product selling point is different. In the aspect of product selling point differentiation, from the technical level, we can also diversify the products; we can meet the demands of different groups from the function; from the fashion elements, we can create distinctive brand awareness.

New product and new idea importing strategy people are all new and old, and companies must continue to introduce new products to meet the needs of channel distributors and various types of customers. New products, new sales, new sales growth points, and new profit breakthroughs. Therefore, companies can create a difference from the introduction of new products and new brand concepts.