Shishi clothing enterprises continue to "lead" the terminal market

“When enterprises continue to move toward branding, it is an inevitable law that the sales terminal's 'white fever' scrambles.” A few days ago, Comrades of the Economic Bureau of the Municipal Government gave corresponding explanations on the achievements made by the Shishi clothing companies in recent years.

It is understood that in recent years, Shishi apparel companies have continued to expand the sales terminal market space, and its distribution road map not only covers 34 provinces and important urban areas in the country, but even some key leading enterprises such as Fugui’s franchise stores are not satisfied with the second and third lines. The expansion route of the city began to consciously lay out the strategic plan of “urban” surrounded by “rural”. What exactly is the “chase” that guides the tenacity of the lions and clothing enterprises? The person in charge of the city's casual trousers association revealed some reasons: “Overall, the strategic plan of the sales terminal is the result of the brand strategy in recent years. In the past few years, our terminal has begun to move toward quality. This has not been done in the past. However, we are now fully equipped with this possibility. Markets, funds, and talents are all three basic factors, and success will be a matter of course."

According to the survey, as of the beginning of this year, more than forty brand enterprises in Shishi City such as Cabin, Jinmai Wang and Zunyi have already made luxury packages for franchise stores at major sites of CBDs in many provinces and prefecture-level cities across the country. Through the opening of regional sales centers, flagship stores, cultural centers, and other large-scale sales terminal stores to display brand image, the brand image can be remodeled while effectively expanding sales space.

At present, the Shishi industry's emphasis on the "terminal war" has only increased, and nurturing relevant personnel to provide the source of water for this battle has become one of the core plans of the strategy in 2011. "At the beginning of this year, we established a brand. The School of Management of Retailers specializes in the appointment of visiting professors from Fuzhou University and experts from the School of Retail Management to teach themselves through the teaching and learning in order to improve the level of terminal sales. Vice President Qiu Zhishang of Ruipai Menswear told reporters.