--- Fu Nike Superhard Materials Co., Ltd., general manager Lin Hua
In 2012, in the context of the economic downturn, the domestic and international tool industry has also been greatly affected, and sales of most companies have declined. In order to firmly grasp the Chinese market, tool manufacturers need to carefully study the needs of China's equipment manufacturing industry in order to win customers with more targeted products. The prices of mechanical products are continuously decreasing, the quality requirements are constantly improving, the customers are more rational about the choice of tools, and the requirements for cost performance are getting higher and higher. As a new force in the tool industry, Fenike has formed a complete industrial chain from materials to tools with 16 years of CBN technology innovation accumulation and professional production experience. With high cost performance products, customers have realized technological upgrading, cost saving and industry. Increased competitiveness.
Fenike has been focusing on the development and innovation of CBN materials and CBN tools. With a deep understanding of CBN materials and advanced technology, the R&D department launched several new CBN tools in 2012, which not only further improve the service life and efficiency of the products, but also The universality of processing materials and processing conditions has also been greatly improved, increasing the diversity, precision and economy of the application of FN CBN tools and winning the “Best Potential CBN Tool Brand†award. The new products have been widely used in gears, rolls, bearings, brake discs, automotive transmission systems and engine systems, and have gained recognition from more customers. In order to better serve customers. Not only has the 24-hour service hotline been opened, but Fenike also has a technical service dedicated to a certain area, in order to provide technical services, technical training and solutions to customers in a timely manner. Tool dealers from all over the country participated in the “Funike CBN tool new product release technology exchange meeting†held in October 2012. Fu Nike's business philosophy and product positioning were recognized by the participants. At the same time, in order to meet the customers' urgent demand for Fu Nike CBN tools, Fu Nike invested in a super-hard material industrial park covering an area of ​​120,000 m2. The first phase of the project construction area of ​​40,000 m2 was put into use in early 2013. High-end processing equipment and precision inspection equipment will also be put into use. With accurate market positioning and product innovation, Fu Nike still achieved double-digit growth in 2012 when the overall tool market was sluggish.
In 2013, the global economic situation will tend to improve, but the situation is still grim, and industry competition will become more intense. Fenike will continue to increase CBN tool product R&D investment and capacity investment, expand the scope of application of the industry, and use more high-quality, high-performance products to meet the needs of customers to reduce costs, improve efficiency and provide customers with difficult cutting solutions. The company will rely on increased capacity and better quality control measures to build scale inventory and shorten customer lead times. The company will strengthen the professional skills training for technical and sales personnel, timely understand customer needs and provide optimal solutions. As a pioneer in the popular CBN superhard tool, Fenike is looking forward to working with different industry leaders to develop innovation and win-win cooperation.
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