Since July, the prices of ceramic sanitary ware products have shown a clear upward trend, especially in the recent period of very large growth. Because of the substantial price increase of raw materials, sanitary ware companies have to increase the price of products. Another major reason is that the rising labor costs also objectively cause companies to have to raise the price of products. It can be said that these two aspects have caused the recent The main reason for the price increase of ceramic sanitary ware products. Despite the price increase, the current production capacity of ceramic sanitary ware is in a state of surplus. For this reason, on the one hand, consumers in the market have chosen to wait and see for high-priced ceramic sanitary ware products. One after another, stockpiles have led to an increase in inventory. In this case, the ceramic sanitary ware enterprise adopts some tricks to deal with it. Let's take a look at how the enterprise treats the situation of high price and large inventory.
Adjust through product differences
The emerging areas of ceramic sanitary wares are still blindly expanding production capacity, leading to serious saturation of products in the market. Some areas only pursue one-sided economic benefits and ignore the overall appearance of the market, causing this phenomenon to become more serious. Under this situation, companies began to pay attention to product differences, and constantly reformed the production process so that products can be distinguished from similar products on the market, so as to achieve the goal of attracting consumers. Some enterprises also adopt new materials to attract recruiters, purchase new materials from raw material suppliers to create new technology products, and use new to better attract market consumers, so as to achieve novel product design, novel materials and so on.
Shrinking production lines are becoming more common
Because small and medium-sized ceramic sanitary ware companies have low risk resistance, they are more affected by the market, so they adopted a shrinking production line to deal with the off-season. Some companies have gradually reduced production capacity since May, such as reducing labor costs and other expenses, and are conducive to reducing the inventory pressure of enterprises. Enterprises in strong sanitary ware areas, including Chaozhou, Guangdong, have also ceased production one after another, and this way of self-protection has been used to reduce adverse effects.
Expand business into effective measures
Many companies did not idle during this period but visited customers everywhere, because companies do not have to invest too much energy in production at this time, so they can invest more power in customers, and communicate with customers to obtain better More cooperation in the future. In addition, strengthening cooperation with raw material suppliers and distributors will bring considerable help for enterprises to reduce costs and obtain better sales results.
Editor in charge: GO Jiaju CC
Chunlei Quntification Co.,Ltd , https://www.hychunleitools.com