Abstract In recent years, China has gradually developed into a hardware country. Although it is a veritable hardware country, it is not a hardware power. It is also in crisis at the same time. Foreign high-quality hardware products still occupy a huge market. How to transform China into a hardware power? View the dynamic development of the international hardware market,...
In recent years, China has gradually developed into a hardware power. Although it is a veritable hardware country, it is not a hardware power. It is also in crisis at the same time. Foreign high-quality hardware products still occupy a huge market. How to transform China into a hardware powerhouse? Looking at the dynamic development of the international hardware market, with the continuous improvement of China's status in the world, more and more countries around the world have begun to use Chinese hardware products, which has stimulated the development of China's hardware products to a certain extent. In recent years, China's hardware industry has grown stronger. Although it is a veritable hardware country, it is not a hardware powerhouse. It is also in crisis at the same time, and foreign high-quality hardware products still occupy a huge market. How to transform China into a hardware powerhouse? The author has reviewed countless articles and compiled and summarized the changes in the hardware industry.
Chinese brand
Gao Wenguang, vice president of the National Chamber of Commerce and Industry Hardware Chamber of Commerce, pointed out that how to create a brand that is commensurate with China's own market is an urgent problem to be solved. At present, China's hardware products have almost no well-known brands in the world. Although some independent brands enjoy a good reputation in China, they have not yet left the country.
The development of production and marketing in China's hardware industry must go international. At the same time, the big consortium should be involved in making China's hardware industry bigger and stronger. For example, Matsushita and Sony in Japan were not in the electrical industry, but they are big consortia. After seeing the development prospects of household appliances, they have stepped in and made the present. The situation of unifying the world; in addition, it is necessary to change the current phenomenon of hardware tool manufacturers to go it alone, and take the road of joint and cooperative brands. Domestic enterprises should look to the future and set a goal to establish the "Greater China" brand's grand ambition and contribute to the development of China's hardware industry.
Training and management
Domestic hardware tools companies are generally relatively immature in the training management system. Enterprises may wish to introduce advanced management systems, learn from foreign countries, and strengthen the system within the enterprise, thus driving the work efficiency of employees. It is especially important to increase the investment in talent construction in terms of training. Cultivating high-tech talents is the fundamental way for enterprise progress.
Enterprises should pay attention to improve the overall management level of the internal, rationally formulate brand strategy, clear division of labor, and efficiently coordinate the implementation of the brand strategy of various departments in an orderly manner to enhance the brand value of enterprises and learn from the effective management routes of foreign enterprises. See a well-organized, large-scale enterprise to enhance the voice of corporate brands in the international market.
innovating
In order to meet the needs of the domestic and international hardware tool products market, we should speed up the development of new product development, strengthen the field of specialization, focus on the research and development part, and actively apply the patents that have been declared or obtained, and invest the funds into R&D and innovation.
Innovative products should have the characteristics of breaking away from the traditional hardware form, innovating in the combination of materials and colors, function and form, innovating in the direction of humanity, using ergonomics, pursuing bold and courageous creativity in design, using sophisticated Material, new products should meet the standards of hardware tools, pay attention to the safety performance of products, on the basis of practical safety, and have an artistic design sense.
Improve quality
Today, in the competition of domestic enterprises with low prices, in order to avoid vicious competition, the quality of hardware tools should be improved. Hardware tools need to strictly control the quality of products, and strive to achieve the quality of tool products to ANSI American standards, DIN German standards and GB Chinese national standards. At present, the demand for high-end hardware tools in the domestic and foreign markets is very large, and most of the market share is occupied by foreign hardware tools brands. There are many shortcomings in the product grades of domestic hardware tools. The company needs to improve two points, increase the establishment of research and development institutions and the testing center.
Service and promotion
All high-end top-level enterprises, while earning rich profits, also have first-class services and enhance the level of after-sales service of enterprises. It should be the goal that domestic enterprises need to work hard. Enterprises should have a vision, and the level of after-sales service tests the integration of a brand. Strength, well-known brands must have a reliable all-round after-sales guarantee, hardware companies gradually realize that after-sales service is an important magic weapon to enhance the competitiveness of the brand market.
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