About the overall ceiling ceiling industry analysis

The rise of the overall ceiling industry began in the 1990s. As people began to pay attention to the upgrading of floors, various types of floor tiles have been surging. However, the attention to the ceiling has not been popularized. The large number of artistic ceilings entering the 21st century has brought ordinary consumption. More Thinking Because installing a design ceiling is a very professional issue, apart from the simple splicing of panels. In 2003, the advent of ceiling ceilings made it convenient for ordinary consumers to exchange ceilings, modular design for heating, lighting, ventilation, ceiling decoration and other multi-functional combinations, and snap-on installation. People can do it. This is a blaze on the ceiling. After two or three years of development, the overall ceiling industry has suddenly emerged. By the end of 2007, its market share has already reached 2,000 to 30,000,000,000 yuan, an annual growth of over 50%; However, in the face of the market capacity of the ceiling ceiling industry, which accounts for several hundred billion yuan a year, it is obviously difficult to say that the overall ceiling category will immediately replace the ceiling category.

II. Key industry popularization issues Since the birth of the overall ceiling, the controversy has been constant. At the beginning, there are also called integrated ceilings, and also called integral ceilings. There are also called ceilings and system ceilings, although they are based on the usage of professional terms. There is nothing wrong with this. However, as it has been said to the general public, it has encountered an important problem. After a survey, we found that 80% of the people in the community do not understand why the integrated ceiling, the overall ceiling is what, there is a guess for construction machinery, there is a guess in the container, and the difference between the ceiling and the ceiling is tens of thousands of miles, especially some with the decoration company. The general public who have no contact with real estate practitioners is falling like a cloud. In fact, the term "ceiling" belongs to the professional engineering language of the decoration industry. "Integration" will allow more people to understand that the integrated circuit board has been popularized for several years. There are already quite a number of people who already understand what the integrated ceiling is, but they have also become consumers who have already consumed it. Consumers who have repeatedly installed the ceilings of the ceiling are after all a few.

III Quasi-consumer's saying that the overall ceiling of the consumer is of course those who buy a house waiting for the decoration. Can the decoration company and the consumer communication platform be more direct? Can consumers choose to install? Convenient, beautiful and functional, this is the three key requirements for consumers to choose to decorate. The consumers on the ground and on the wall are already familiar with the chest. The decoration on the top is indeed the trend in recent years. Fortunately, people worked hard for a day outside and went home to lie down on the sofa. They had to look at the ceiling, and they had to take a look at the roof of the ceiling. The prospective consumers included those who had bought a house for three or five years. A product, if you wait until the consumer decides to buy it, let the consumer know that your opportunity is late for the company. The overall name of the ceiling is clear to consumers. Whether on the street or in the building materials market, or even in any media, as long as you hear the ceiling, consumers can generate relevant associations. For a brand, This is enough.

IV. Direction of the industry, the authoritative department said that the overall ceiling ceiling industry is currently being managed as an emerging industry category in the National Ceiling Industry Association. It must have properties that all people know, if they want to let associations and companies come Promoting the rapid development of a noun industry that is unfamiliar to 1.3 billion people will be hindered. The overall ceiling will be a very competitive term. In the history of Western architecture, the design of the top of the building has always been a symbol of architectural style, such as Byzantine, Gothic, Baroque, Rococo, etc. Therefore, people will spend more energy on the decoration of the roof. It is also one of the reasons for the diversity of foreign architectural styles. As many of the high-end buildings in foreign countries are often arc-shaped interior roof, not suitable for the ceiling, in order to show the difference, those with a special architectural style of the outdoor roof is called the ceiling, to show the difference from the ordinary ceiling.

The overall ceiling itself represents an upgrade to the ordinary ceiling.