Abstract Before and after Christmas, Zhejiang Taizhou Machine Tool Industry Association held a general meeting, and also held a summit forum in the same period. One of the themes was how the machine tool industry embraced the Internet. In fact, from the beginning of this year, various kinds of thinking about how traditional manufacturing uses Internet thinking...
Before and after Christmas, Zhejiang Taizhou Machine Tool Industry Association held a general meeting, and also held a summit forum in the same period. One of the themes was how the machine tool industry embraced the Internet. In fact, since the beginning of this year, various forums on how traditional manufacturing uses Internet thinking to carry out their work have emerged. Some people expect that "internet thinking" may rank behind the "new normal" and become one of the hot words in the industry.
Start with concept
It is said that the Internet has long been not a new vocabulary. Why is it that the audience is hotly debated? This has to mention a character, Lei Jun, who is the leader of the new domestic mobile phone millet.
According to statistics, in the previous period, based on global shipments, Xiaomi became the world's third largest mobile phone manufacturer after Samsung and Apple. Looking at domestic sales alone, Xiaomi has surpassed Samsung to become the No. 1 brand in China.
The rising speed of Xiaomi can be said to be amazing. The success of Xiaomi, in addition to pushing Lei Jun - "Rebs" to the altar, is to push the Internet thinking to the altar.
It is also in this context, various corporate training industries, forum lectures are all around the Internet thinking, entrepreneurs look forward to the Internet thinking of the golden finger can be able to make their own struggling industry into gold.
However, in addition to this factor, the recent slowdown in industrial growth and the weak development of manufacturing producers have contributed to the spread of this spread. After all, this provides a viable direction.
The unavoidable point is that the Internet has continued to change the production organization model of human society, and the contribution of the Internet is immeasurable. The Internet has been and is reducing the cost of our communication, and globalization has a profound impact on our production costs. The result of the combination is that individualized production and service for individual consumers is possible.
In the automation industry, Rockwell Automation has followed the trend and introduced the concept of “connected enterpriseâ€. The so-called "connected enterprise" realizes seamless connection of data, production process, personnel and equipment through integrated automation control and information technology, combined with modern technology such as the most advanced mobile technology, cloud technology and big data analysis in the era of "Internet of Things". . This concept not only contains all the latest technological elements, but also indicates the future direction of manufacturing.
In the machine tool industry, upgrading and transformation has become an urgent problem for China. The industry 4.0 proposed by Germany allows us to see the strategic thinking of developed countries to solve this problem. As an industry leader, the i5 series of smart products launched by Shenyang Machine Tool seems to have explored this.
In fact, after the subprime mortgage crisis in 2009, Shenyang Machine Tool decided the road to reform in the future. They believed that the dilemma mainly came from the distance between the market and customers, and began to take the customer as the center and the market as the core. The road to transformation.
Transforming from a traditional manufacturer to an industrial service provider is a business model innovation. Achieving transformation and upgrading requires two essential conditions, namely core technology and an organization that surrounds customer needs. For the former, they continue to explore, for the latter they set up Shenyang Machine Tool Younis Industrial Service Co., Ltd. in Shanghai in March 2013.
It should be said that the establishment of Younis Company has opened up the marketing model of Shenyang Machine Tool and changed the marketing network model mainly based on sales of machine tools. This move shows that they are starting from the customer's needs, integrating the upstream and downstream resources of the machine tool, trying to create a win-win situation for the company, agents and customers, and forming a fast and efficient marketing service system.
In an interview with the media, Lei Jun also revealed that the smile curve has two ends, one end is the investment and innovation in technology research and development, and the other is innovation in brand and marketing, which are all high value-added links. But in addition to the two ends of the smile curve in the traditional sense, there are innovations in the business model. Some people understand that the manufacturing industry is at the bottom of the smile curve.
Guan Xiyou, the helm of Shenyang Machine Tool, once said that everything in the past was just the beginning of a major change in the business model of Shenyang machine tools. Shenyang Machine Tool will realize the industrialization of i5 intelligent system and intelligent machine tools, and realize the provision of CNC machine tools from the current one. The intelligent processing unit and the intelligent application transformation based on “cloud platform†and “WIS workshop management system†extend to the fields of industrial automation and robotics, and finally realize the transformation and upgrading from traditional manufacturers to industrial service providers.
Over the virtual
However, some people have expressed doubts about the current upsurge. After all, manufacturing is an industry. The Internet is only a strong support. Does it excessively promote whether Internet thinking will contribute to the current impetuous atmosphere of manufacturing?
Earlier, the relationship between manufacturing and the Internet, industry celebrities Dong Mingzhu, Ma Yun, Lei Jun gave three different theories: Dong Mingzhu believes that the Internet is a channel, serving the traditional manufacturing industry; Ma Yun believes that the Internet is a tool, a kind A tool compatible with traditional thinking; Lei Jun believes that the Internet is a new kind of thinking and needs to abandon the thinking of traditional manufacturing.
For the arguments of these three, there are not a few supporters on the Internet, and the reporter has voted for Ma Yun. Indeed, we know that manufacturing, especially the machine tool manufacturing industry, although the innovation of business models will help the growth of enterprises or industries, but the advancement of technology has always been the main theme of the development of the industry.
Millet has no factory, and its products can cooperate with manufacturing plants around the world, which is impossible for current machine tool companies. In fact, everyone knows that China needs to import some machine tools. Not only suppliers need to consider whether there is any possibility of leakage technology, but the local policy management card is also very strict. Therefore, the core equipment of the machine tool is generally self-made.
There is also a numerical control system in a CNC machine tool, which is the closest component to the metal body, but it is such a component. Any supplier has its own confidential part, so some complete machine companies After the system is purchased, secondary development must be carried out.
In addition, we often say that there is still a big gap between China's machine tool industry and foreign advanced level. This gap is generally a technical gap, not a channel integration or other aspects. Moreover, through the development history of China's many years of CNC machine tools, all kinds of buying technology, as well as the market-changing technology, can't really work. It is necessary to ask the machine tool practitioners to work hard and research themselves.
Not long ago, the reporter saw such a news: Toyota returned to labor, not to promote automation. The content is probably as follows: In order to become a leader in the automotive industry, Toyota has always pursued automation to improve production efficiency. But at the same time, Toyota realized that the workers under his own work had deteriorated to the point where they would only repair the machines. The decision to return to labor is that Toyota recognizes that automated production is not the only goal, and that the company's development cannot rely solely on the repetitive work done by the machine.
Although automated production methods can achieve very high repeatability, product consistency is good. However, because the quality of raw materials is not absolutely consistent, the production equipment also has wear and state changes. In actual use, the fully automatic production line also needs to be adjusted frequently.
In fact, automated production of products can achieve a fairly high product consistency, but not the highest quality. The highest quality can only be optimally adjusted in real time based on the raw materials and equipment, which can only be done by hand.
It is precisely because of the pursuit of excellence, Toyota Motor's production back to manual production, is the abandonment of highly repetitive products, return to the ultimate pursuit of quality.
Of course, not only the pursuit of quality, but also the development of automation has created new problems. For example, the transition of production to automation depends on the operator's numbness and slack, and weakens the creativity of employees.
On the contrary, if the degree of automation is not high, the operating hours need to be "pulsing" the process at all times, and it is easy to detect the clues of abnormal phenomena, and in the long-term work, find problems or solve the problems that the company generally feels headaches. Through this, companies can establish incentive mechanisms to encourage employee innovation.
We often say that under the new normal, enterprises need to be transformed and upgraded. In the opinion of the reporter, the transformation and upgrading should be a top-down behavior at the enterprise level, which can be an upgrade of major technologies, or an innovation in management or marketing models, but it is a fine work of bit by bit. Improvement, only in this way, companies can truly strengthen their own competitiveness and add momentum to later development.
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