With the popularity of solid wood furniture in the market, furniture companies have been involved in solid wood furniture, and the definition of "solid wood" has become a difficult point in the market. What exactly is "good wood"? Recently, a furniture company has released six standards of “new solid woodâ€, and strives to establish a standard for benign consumption of solid wood furniture in the industry. The concept of solid wood furniture consumption is blurred. According to statistics, the output of Chinese wooden furniture increased by 5% year-on-year in January-June 2012. Some insiders said: "Now consumers buy a lot of solid wood furniture, especially children's furniture is very good!" Whether it is from industry data or market phenomenon, solid wood furniture has been loved by more people. With the popularity of solid wood furniture in the market, some small and medium-sized enterprises that make plate and soft furniture have also begun to transform into solid wood furniture; many large enterprises have also adopted a diversified development strategy to incorporate solid wood into the production category, which has added to the major stores. A large number of new "solid wood brands." In the national standard "GB/T3324-2008 "General technical conditions for wooden furniture" issued in 2008 and implemented in 2009, the definition of solid wood furniture is "made of solid wood sawn timber or solid wood sheet. , the surface of the finished furniture; or the use of solid wood veneer or veneer (wood veneer) on the substrate after the processing, and the solid wood furniture is divided into "all solid wood furniture", "solid wood Furniture and solid wood veneer furniture, with specific definitions. However, when consumers consume, they often encounter vague statements from dealers or manufacturers, and do not know how to distinguish true "solid wood furniture". The six standards define "new solid wood" In order to make consumers more targeted in the selection of solid wood furniture, the top 100 recently from "selected good wood", "focus on environmental protection", "specialized quality", "humanized care", " The six aspects of high cost performance and "art value" introduce solid wood furniture standards. Ms. Zhang Bingbing, vice chairman and secretary general of the China Furniture Association, said that high-quality solid wood furniture needs to have excellent wood, which needs to be environmentally friendly and healthy. In addition, it needs to be reflected from the process to the details, and it needs to have strict safety conditions. The price and function coexist with high cost performance, and finally have the perfect value of art collection. The top six good solid wood furniture standards of the Top 100 can bring professional reference to consumers from these six aspects. Chen Xiaotai, chairman of Baiqiang Furniture, introduced that since March last year, the top 100 will list the materials when displaying and selling products. "In accordance with national standards, furniture that cannot be made through any veneer treatment can be called solid wood furniture. The surface should only be covered with a layer of veneer and cannot be called 100% solid wood furniture. In the process, many consumers do not understand, some manufacturers Also deliberately confused. Hundreds of power maps make the first specification, on the list of our contracts, such as the countertops, facades, drawers and materials of the products, will be clearly marked. In the sales process, strictly training the guides. We think Through a standardized and clear production and sales process, consumers can understand consumption more clearly.†Chen Xiaotai mentioned that the impact of the six major standards on the market: “The top 100 is not the biggest and the most complete, we are the most specialized. Yes, our positioning is professional to do solid wood. Top 100 can not represent the industry, but the top 100 may lead the industry. Through our first market regulation, it may reduce the consumption chaos in the market.†Industry sound in the solid wood field Sustainable development Chen Xiaotai, the top 100 chairman of Baiqiang Furniture has been continuing the manufacture of solid wood, this will not change, only We can change the field. Our current product style is “Really Germanâ€, and consumers will not like it in the future. In the field of solid wood furniture, the top 100 has been seeking development. In October, two solid wood series of neo-classical and Chinese symbols will be launched. The top 100 international home shopping malls also consider updating the brand and introducing domestic excellent products. The German-style castle solid wood furniture will be launched next year, suitable for houses over 1000 square meters. Our positioning will become clearer and clearer.
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