Chengdu Furniture Fair-Leading Domestic Demand, Sharing the Future-Grand Opening Today

Today, hosted by the Chengdu Municipal People's Government and the Sichuan Provincial Department of Commerce, the China International Trade Promotion Council Chengdu Branch, Chengdu Expo Bureau, Chengdu Media Group, and the Sichuan Furniture Import and Export Chamber of Commerce undertake the theme of "Leading Domestic Demand? Sharing the Future" thirteenth Chengdu international furniture industry Exhibition (referred to as "Chengdu furniture Fair"), opened in Century City new international convention and Exhibition Center.

Zhu Changling, chairman of the China Furniture Association, Xie Kaihua, director of the Sichuan Provincial Department of Commerce, Mu Xinhai, director of the Sichuan Provincial Expo Bureau, Lu Bing, president of Aksu Nobel China, and general manager of the export department of German Hammer Group. Abhat, Professor Leah of the University of Milan, Italy? Guests such as Tan Goliavini and Chairman of the Hong Kong Designers Association Li Yuehua attended the opening ceremony yesterday. Also attending the opening ceremony were the Secretary-General of the Furniture Industry Association from more than 30 provinces, cities and districts in Hong Kong, Taiwan, Guangdong, Zhejiang, etc., 20 mainstream media coverage groups across the country, the editor-in-chief of more than 20 professional media nationwide, and overseas furniture Industry representatives, representatives of overseas business institutions in Chengdu.

As one of the local key exhibitions vigorously cultivated by our city, Chengdu Furniture Fair is the largest self-run professional exhibition in Chengdu and a major exhibition for Chengdu to build a famous exhibition city in China. After 12 years of development, Chengdu Furniture Fair has become one of China's three major furniture fairs, and is hailed by the industry as "the preferred platform for China's furniture domestic trade". It has played an important role in promoting and promoting the leap of Chengdu's furniture industry. Chengdu furniture industry is an important starting point and platform to achieve "industry multiplication".

This Chengdu Furniture Fair is the first extra-large exhibition held in our city after the provincial and municipal party congresses are held. The scale, specialization and internationalization of the exhibition have been further improved. The implementation of the "implementation of industry multiplication strategy and the acceleration of the construction of high-end industries" The "pattern" and "building the exhibition brand and accelerating the construction of China's exhibition capital" have positive significance.

Chengdu Furniture Fair this year will run for 3 to 6 July, a total of four days. As a professional furniture trade show, in order to create a good negotiation environment for exhibitors, dealers and agents, the two days before the exhibition on July 3 and 4 are professional audience days and are only open to dealers and agents , You need a certificate to enter the museum. At the same time, in order to allow citizens to buy new furniture with high quality and low price, the exhibition will be open to the public on July 5th and 6th.

9 + 4 exhibition halls full of scale expansion

Chengdu Furniture Fair is the western region the highest specifications, the largest and most influential trade show furniture, Chengdu is currently the largest show of its own brand exhibition area. The current Chengdu Furniture Fair rose against the market and reached a new high. It not only used 9 indoor exhibition halls in the new exhibition center, but also built 4 outdoor exhibition areas in the square in front of the hall. The number of exhibitors reached more than 900, covering finished furniture, Woodworking machinery, raw materials and design institutions. Among them, Halls 1-7 are finished furniture halls, Halls 8-9 and outdoor halls 1-3 are all woodworking machinery and raw materials halls, and the outdoor exhibition area in front of Hall 4 is an international home furnishing design display area "Creative Cocoon" ". In this exhibition, the display area exceeded 130,000 square meters, equivalent to 6,500 standard booths, and the net exhibition area and single-unit booth floor area ratio ranked first in Chengdu.

Internationalization-There are no shortage of big-name exhibitors in the world's top 500

Among the finished furniture exhibitors of Chengdu Furniture Fair this year, in addition to Sichuan first-line furniture companies such as Quanyou, Pearl of the Hand, Wave, South, Emperor Standard, Pioneer, and Good Scenery, there are also other first-line provinces including the dynasty, Jinbaoli, and tea Furniture companies exhibited.

This year, in response to the five strategies of the city government and the city government to promote the leading development, scientific development, good and fast development of the Chengdu furniture industry, and achieve industrial multiplication, the Chengdu Furniture Fair will focus on the integration of high-end resources and the “three transformations” of the exhibition Construction is the starting point to accelerate the modernization and internationalization of the furniture industry. Among the exhibitors of woodworking machinery and raw materials and accessories, this year's Chengdu Furniture Fair has 21 internationally renowned machinery and raw materials and accessories companies from 9 countries including the Netherlands, Spain, Germany, Italy, South Korea, Japan, and Israel. Which Aksu in the Netherlands? Nobel is also one of the world's top 500 companies and one of the world's largest decorative paint companies. It owns many world-famous brands such as Dulux, Laiwei, and Meishili. As we all know, Chengdu is China's third largest furniture production base and the largest plate furniture production base in the country. There are more than 5000 furniture manufacturing enterprises in the famous furniture production and trade base. However, so far, Chengdu's well-known woodworking machinery brands are still few. With the expansion of the scale of the Chengdu Furniture Fair and the improvement of its influence, it has driven the expansion of the scale of the downstream industries of the furniture industry chain including woodworking machinery and raw and auxiliary materials and the upgrade of the overall quality. At the same time, the participation of well-known woodworking machinery and raw materials companies at home and abroad enables furniture manufacturers to access more advanced technologies and materials, thereby greatly improving the overall production level of the enterprise and driving the upgrade of the entire furniture industry.

Among the Chengdu Furniture Exhibitors, furniture brands such as Dynasty, Jin Baoli and Pin Ming will also debut as exhibitors for the first time. Jiang Dehui, secretary general of the Guangdong Furniture Chamber of Commerce, said that Chengdu Furniture Fair is the best platform for coastal furniture to display corporate brand images, especially for Guangdong furniture companies to enter the mainland. Making good use of this platform is essential to promote Guangdong furniture to create greater glories.

Specialization-Creative Cocoon upgraded more than 100 creative works

For many people, watching stars may be a fun, but watching creative furniture is definitely an interesting thing. The original home design theme display area of ​​this Chengdu Furniture Fair-"Creative Cocoon" is located in the square in front of Hall 4, with a display area of ​​1500 square meters. Jiang Hua, the general manager assistant of Chengdu New Oriental Exhibition Co., Ltd., the executive unit of Chengdu Furniture Fair, told reporters that this year's "Creative Cocoon" will surely surprise people visiting, "First of all, compared with the previous session, this year's participation in Creative Cocoon In addition to the local Chengdu, there are some design institutions that exhibit original design works from Beijing, Guangdong, Shenzhen and other coastal cities with strong design strength. There are more than 30 exhibitors; secondly, the number and level of design institutions are overall On the basis of the steps, the quality of the original home furnishing works exhibited has also been greatly improved. "

It is reported that last year's "Creative Cocoon" successfully promoted the contact and communication between furniture design institutions and production enterprises. In addition to continuing to deepen the communication between design institutions and production enterprises this year, a series of communication between designers will be carried out during the exhibition period. Activities, such as Zhu Xiaojie, the curator of the Milan Chinese Furniture Fair in the morning of July 4, will give a keynote speech, and in the afternoon will hold a "Chengdu-Shenzhen design director face-to-face interactive exchange meeting."

It is worth mentioning that this time "Creative Cocoon" will also exhibit the "AVA Chair" in Song Wen, the first person in Milan Furniture Fair China (this work was exhibited at the 2011 Milan Furniture Fair), as well as famous Sichuan artists Xu Liaoyuan's pastoral series of lamps and chairs. Two days after the furniture exhibition, that is, July 5 and 6, citizens can visit.

High-end-multi-event gold content is super high

During the furniture exhibition, many big names in the home industry will also gather in Rongcheng. On July 3, the "2012 China Home Furnishing President Summit" will be held at the same time in Chengdu and Chengdu Furniture Fair. This is the third consecutive year that the industry event has settled in Chengdu. The reporter learned that Zhu Changling, chairman of the China Furniture Association, and He Xunzheng, chairman of the Guangdong Furniture Chamber of Commerce, will attend the presidential summit. At the same time, nearly 100 presidents of first-line furniture production and distribution companies including Hong Kong Dynasty, Guangdong Regal, Chengdu Langdu Furniture, etc. will respond to the accelerated deterioration of the European debt crisis and the decline of the domestic economy. How should domestic furnishing companies respond? , Guangdong furniture 1-2 city channels and Sichuan furniture 3-4 market channels complement each other's advantages, and the establishment of new channels, home improvement, developers' hardcover rooms, e-commerce and other hot topics in industry peak dialogue.

In addition, the industry development forum "China Furniture Industry Cluster Development Summit Forum", which has the largest industry influence in the central and western regions, has settled in Chengdu for the first time. On the afternoon of July 4, Ren Xingzhou, director of the market research institute of the State Council Development Research Center, will deliver a speech on "Industry clusters are one of the channels to promote industrial upgrading." Lecong Guangdong, Likou Jiangsu, Xianghe Hebei and Chengdu Chengdu The leading figures of the business capital will introduce the current status and development methods of the industrial clusters of each distribution center. It is worth mentioning that this forum will announce the establishment of "4 + 1 Furniture Trade Capital Alliance" and launch the first rotating chairman.

During the exhibition, the "National Furniture Industry Association Secretary-General's Delegation" organized by the Chengdu Furniture Fair and the Sichuan Furniture Industry Chamber of Commerce will investigate the Chengdu Furniture Fair and furniture manufacturers and industrial parks. The Secretary-General's delegation will be led by Chairman Zhu Changling of the China Furniture Association, and will be composed of more than 30 provincial, municipal, and district furniture associations from Hong Kong, Taiwan, Guangdong, and Zhejiang. As the preferred platform for China's furniture domestic trade, last year's Chengdu Furniture Fair's on-site transaction volume exceeded 8 billion yuan. This year it is expected that 150,000 professional buyers will come to visit and purchase. At the same time, several high-end events with great influence in the industry undoubtedly further increased the "gold content" of Chengdu Furniture Fair.

Innovativeness-The five places have linked Chengdu Furniture Fair into the "big exhibition era"

In recent years, in Chengdu in July each year, the atmosphere of the furniture exhibition in the whole city has become increasingly strong, and this year's atmosphere affecting the whole city is destined to be more intense. This year's Chengdu Furniture Fair will set up branch venues in four representative furniture stores in Chengdu, namely Bayi Furniture City, Taipingyuan Furniture Plaza, Langdu International Furniture Expo Park and Yuanrui International Furniture Mall. As a result, from the first successful "test shop linkage" trial in 2008 with the Bayi Furniture City and Taipingyuan Furniture Plaza, the number of venues increased to four this year. The "regional concept" of Chengdu Furniture Fair has changed City radiation, the total display area exceeds 1.5 million square meters. Through this "1 + N" model, it not only greatly expands the range of dealers and exhibitors from all over the country to choose brands and products, but also expands the influence of Chengdu Furniture Fair in terms of time and space. From this, it can be said that Chengdu Furniture Fair has fully entered the "big exhibition era".