Domestic home video surveillance market is booming

With the improvement of material living standards, people are paying more and more attention to the quality of life. People are no longer concerned about eating, drinking or drinking. How to live a safer, more comfortable life is more of a concern for people at this stage. The safety of the living environment, the safety of family members and articles, the actual situation of the elderly and children at home, the safety and theft at home, are things that people can't rest assured.

The emergence of smart homes based on the Internet of Things technology has created multiple three-dimensional defense lines for ordinary families, and strict preventive measures to protect life and property safety. For example, there is an elderly person in the family who is alone, problems can be immediately contacted by the alarm system to contact the family; or the child is taken care of by the nanny alone, but also can be monitored at any time by handheld devices such as mobile phones; or there is a thief door burglary, alarm can be triggered Real-time notification of homeowners through the Internet for video viewing and more. In these applications, with multiple sensors as the core and video surveillance as the backing, a three-dimensional prevention and control system, multiple defenses, and real-time prevention are constructed, which can effectively protect the lives and property of the family.

From the status quo of foreign video surveillance markets, it can be seen that individual users will become important customers in the field of video surveillance. China's video surveillance business is mainly concentrated in the industry users, home video surveillance market due to small scale, industrial chain is not perfect and other reasons have not caused significant development.

In recent years, with the improvement of national security awareness, the country has now entered the home monitoring stage. Many companies have begun to pay attention to this market. The video surveillance equipment based on industrial applications has begun to closely match the consumer demand of the home market in terms of appearance, function, application, and price. A large number of home video surveillance products represented by network video surveillance equipment began to flow into the civilian market. With strong technology, stylish design and high cost performance, the status quo of domestic civil defense market was subtly changed. Netcom and mobile have corresponding Mobile phone MMS monitoring, 3G video monitoring and other solutions are tested and promoted. Under the guidance of the policy of safe cities and safe families, the continuous improvement of the home network environment, the increase in consumer spending power, and the growth in security awareness will all lead to the rise of domestic household surveillance.

However, in the development of home video surveillance, especially in the initial stage, there are still many problems:

Standard confusion. The confusion in this standard is not only the definition of home security in the industry is inconsistent, but also the confusion of the jurisdiction of the relevant departments on the different positioning focus of the residential community, which also affects the industry's definition of industry standards for home security. Nowadays, there are always dozens or even hundreds of incompatible intelligent product solutions on the market, such as telecom industry operators, traditional monitoring industries, and IT equipment vendors, which are unable to integrate with each other or even exclude each other. The obstacles to the development of smart home monitoring market.

The market is promiscuous and its functions are stilted. As mentioned above, there are many product solutions, and the barriers to entry are different. There is no actual standard, and some businesses and cottage products that are indiscriminate are flooded with them, resulting in many products with imperfect functions and unsatisfactory results. The use of the same; plus the homogenization of similar products is serious, in order to make differences, some manufacturers added a lot of good-looking or even useless features in the program, so that users often encounter in the use of products is not good The use, non-use, and inability to use have affected the development of the smart home video surveillance market.

Installation, commissioning and maintenance are more complicated. The whole set of home security system is not a simple video, including anti-theft alarm, access control, intercom, etc., installation, debugging are more complex, the average family can not install, and maintenance is not easy, so at this stage most families just use a single simple Video surveillance, or an independent anti-theft alarm system; these products used alone, and can not effectively play a role, often rushed home after the alarm was found to be false positives, or nothing happened during video surveillance, when not monitored Out of condition, when found, the daylily was cold.

Hardware and software facilities are not in place. Many domestic products pay more attention to hardware, but they do not pay enough attention to the software that can really play a role in product performance and function. Most of them use the public version of the software. The secondary development is insufficient or not at all. As a result, the function and performance of the product cannot be achieved. The most important network transmission speed in remote video surveillance cannot be compared with foreign countries at home, which severely restricts video monitoring and remote video recording.

The intensity and depth of promotion are not enough. The promotion of home video surveillance is often limited to the professional media level. The real face of the consumer is not much, many people do not understand or even know that there are such products; at the same time, the depth is not enough, many know the home security monitoring customers and It doesn't really understand what features are available that can bring him convenience, and users want to understand that it is not clear which channels they can use to get information quickly and accurately.

Cooperation between industries is difficult. Security, IT and home appliance industries are all important components of smart homes. Home video surveillance is only a small part of smart homes. At this stage, all industries only focus on their own industry's market. They only think about how to win in market competition, pursue their own development and economic interests, and do not cooperate and communicate with each other. Their respective advantages cannot only be integrated into powerful resources. It has become a state of mutual control and mutual restraint.

The above-mentioned problems are the objective problems existing in the current home video surveillance market. After many years of exploration, many companies have gradually realized these problems and actively overcome and solve them according to their own development status; In the past few years, the industry has had a high demand for unified standards. At the same time, openness and compatibility are also the trend of the times. On the other hand, many companies have realized the power of the brand and have paid more and more attention to the construction of the brand. Some industry websites have also launched smart homes. Brand selection and promotion have played a positive and positive role in market cultivation and consumer guidance.

The domestic home security video surveillance market started soon, the prospects are still very broad. With the rapid development of network technology and 3G in the last two years and the emergence and rise of the Internet of Things, people attach importance to the safety and comfort of their home environment, and the development of home video surveillance needs to be greatly accelerated. With the constant reduction of cost and selling price, and the continuous deepening of market promotion and brand building, users will be more proactive in choosing smart home solutions including home video surveillance. In the future, the home monitoring market will be another huge cake outside the industry user video surveillance market!

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