[Suzhou Home Network] With the continuous changes in consumption patterns, the O2O scene mode is also coming. In the scene era, it refers to the use of five major technical forces, paying attention to their linkage effects, and showing consumer life to consumers, patients, viewers or travelers. An era of technological trends in real-life scenarios such as payment and medical treatment. The core of competition for Internet companies in the future is the scenario. It can be said that whoever can occupy the scene can win the future. The furniture industry is a relatively backward traditional industry. In recent years, there has been a transformation opportunity such as e-commerce. In the era of the upcoming scene, how should furniture e-commerce companies choose to meet this change?
New form of collecting data
At present, many O2O companies have laid out free WiFi services in the stores. This service not only meets the needs of users, but also automatically collects data such as the user's stay time and browsing trajectory. Take the home appliance e-commerce company, the user's residence time in a certain place, through the sensor collection line access data, you can analyze the consumer's favorite furniture style, style and so on. By learning this new form, furniture companies collect data to grasp the preferences of consumers and plan for them.
Mobile is the focus of the future
The mobile Internet is a gene for the transition from the traditional model to the Internet model for home e-commerce companies. Most home e-commerce companies have a lot of app applications, including a combination of decoration services, design sharing, and designer appointments. Many home-installed e-commerce companies have implemented user floor plan uploads or automatically selected APP floor plans to design a home plan. This is very similar to the IKEA furniture that I saw some time ago. The real-life technology of AR can be applied to the home decoration. The intelligence combined with the scene is the future direction.
Break through the fortress and make bold changes
Driven by the power of science and technology, the scene of O2O is not far from being intelligent. For example, the seamless connection between smart home and furniture can bring a unique consumer experience to customers. Therefore, under the premise of the furniture enterprise's morphological changes, there should also be a family-biased function experience model. Now, the simple and convenient consumer experience of the O2O intelligent scene is beginning to emerge. The cooperation between furniture and other household products can also form a certain anti-purchase rate and member marketing strategy through the home.
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