In the first quarter, the country’s residential land price has fallen sharply in the past three years.    China Land Survey and Planning Institute released the "National Urban Land Price Dynamic Monitoring Report for the First Quarter of 2012" (hereinafter referred to as the "Report") on the 17th. The residential land price of the main monitoring cities in the first quarter of this year was 4516 yuan / square meter, a decrease from the previous month. 0.04%. This is the first time since the second quarter of 2009, the overall decline in residential land prices. Zhao Song, director of the Land Price Institute of the China Land Survey and Planning Institute, said that the land market will maintain the current “slight fluctuations†in the future. She does not believe that the current land price has already had a downward turning point. Land price is transferred to “middle and low level operation†   Regarding the positive growth of residential land price growth, the "Report" said that negative growth is "affected by real estate control policies." This is also the first overall decline in the data since the second quarter of 2009. It is worth noting that the land price disclosed in the above report is not the actual transaction price of the land. Instead, the agency selects a fixed monitoring point and evaluates the price based on market changes to reflect the land value of the entire region. Zhao Song said that the two are not the same concept, but the evaluation price is undoubtedly affected by the actual transaction price. Land market may continue to “slightly fluctuate†   In terms of cities, in the first quarter of this year, there were 58 cities with a decline in residential land prices or zero growth, 21 higher than the fourth quarter of the previous year. Among them, there are 48 cities with negative growth and 10 with zero growth. The cities with a large decline in the chain were mainly distributed in hot spots, and Wenzhou, Xinxiang, Liuzhou, Beihai and Hangzhou led the decline. China Index Research Institute and other institutions have released data that as of March this year, the price of residential land in the country's 100 cities fell for seven consecutive months, and based on this, the conclusion of the "inflection point" came out. In this regard, Zhao Song does not fully agree. She said that the decline in residential land prices in the first quarter was only 0.04%, which was a range of “slight fluctuations†and could not be turned down according to this judgment. She believes that although the possibility of land prices continuing to fall back is not ruled out, the market will continue to “slightly fluctuate†in the future. The market is unlikely to pick up quickly    Chen Xue, a researcher at the Chain Real Estate Market Research Department, said that under the current property market regulation policy environment, from a national perspective, the land market may not recover quickly. At the same time, due to the continued sluggish willingness of land acquisition by landlords, the rationale for land acquisition is more rational, which makes the land market rarely appear to compete for bidding. The characteristics of low land premium rate will not be broken in the future. Zhao Song believes that with the gradual increase in land supply, the land market will pick up, but it will take time to return to the market situation of the previous two years. According to the "Report", it is expected that in the second quarter of 2012, the market's strict regulation and control will continue, and the prices of real estate land such as commercial services and residential properties will enter a period of low growth or negative growth. The first three quarters of the hottest words in the property market, Xiaoyangchun    Since the beginning of this year, as a series of policies to promote the healthy development of the real estate market began to take effect, and a part of the rigid demand that continued to wait and see last year began to release, the transaction volume of the real estate market in China has rebounded, and the media called it “Xiaoyangchunâ€. According to the statistics of real estate transaction network in Beijing, Shanghai and Shenzhen, in the first quarter of this year, the transaction volume of new houses in Beijing, Shanghai and Shenzhen was record high. Compared with the same period of 2008, the transaction volume of new houses rose by more than 100% on average. The amount even reached the same level in 2007. On the other hand, the data released by the National Bureau of Statistics on the 13th showed that from January to March, the national commercial housing sales area was 113.09 million square meters, an increase of 8.2%. Commercial housing sales were 505.9 billion yuan, a year-on-year increase of 23.1%. However, house prices are still in a downward channel, down 1.3% year-on-year in March. Although it is definitely a national warming from the perspective of quantity, it is not necessarily the price. Whether the property market is warming up is still in dispute. Hot word two price reduction    This is the most popular property market in the public. In fact, the enlargement of the property market volume, the developer's "price reduction" promotion also has a lot of credit. At the beginning, Vanke's new disk prices in Guangzhou and Shenzhen and Beijing and other places led the decline, and achieved good sales. There are many follow-up actions in the industry. On March 10th, the “Spring Warm House†in Beijing was officially launched, and the first batch of developers and projects that participated in the substantial price reduction activities also appeared. 21 first-time exhibitors from Vanke, CITIC, Ocean, Beichen, Chengjian and Tianhong Real Estate launched a total of 26 projects with a total of 200,000 square meters and more than 2,300 sets of preferential housing sales. The preferential listing covers 10 districts and counties such as Beijing Dongcheng, Xuanwu and Chaoyang. The property market in Beijing has also set off the largest price cuts, with a maximum drop of 2,700 yuan / square meter. The joint operation of this price reduction has indeed caused a large-scale "purchase of house purchases" in Beijing. Hot word three room support    The enlargement of the volume and the price increase of the developers seem to indicate the "spring blossoms" of the property market. However, a news article in the People’s Daily has subverted the illusion of a rebound in the property market. On April 6th, People’s Daily reported that in a neighborhood committee in Dongba Lizhuang, Chaoyang District, Beijing, Zhang Aunt began to get busy again. As in previous years, she accepted the invitation of several properties for sale in Dongsihuan. Organize a group of elderly people to “sign up†to several sales centers, and earn a net income of 50 yuan a day. According to reports, they sometimes have to go to the International Trade Spring Room Exhibition to stage a "booking", signing at the front desk, and taking money away in the background. In fact, "room support" does not only appear in the property market in Beijing, but other cities are not uncommon. In this regard, experts pointed out that hiring people to queue up to grab a house, creating a hot sales scene, is not conducive to the health adjustment of the housing market. More legal experts said that real estate developers hire "housing", from a legal point of view, it is a matter of both harming others and harming others.
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