Shanghai Shangpin Home Furnishing Exhibition, a small era of home furnishing in the big market

Household goods and accessories are forming an emerging market in China. With the improvement of people's living standards, the rise and development of the household goods and accessories industry have been driven. At present, the domestic household goods and accessories industry is in a stage of vigorous development, how to break through the barriers of manufacturers and distributors in the industry, how to promote the growth of businesses in terms of quantity and quality, thereby driving the development of the household goods and accessories circulation field and industry, It is a common concern in the industry.  

Channels, design and brand are household items and jewelry industry development key, from several aspects, the organizers have started 2014 Third Shanghai International Shangpin Home 2014 Nian June 5 to 7 will be held in Shanghai And the interior decoration exhibition ( LuxeHome , referred to as "Shanghai Shangpin Home Decoration Exhibition") investment promotion work.  

  The era of the home industry  

The booming development of China ’s real estate industry has given birth to office buildings and residential apartments that highlight the quality of life. The concept of home improvement has been upgraded to the era of “light decoration and heavy decoration”. According to the statistics of “First Finance”: Taking 2013 as an example, the mainland of China It has spawned a market for home accessories and household items that demand more than 390 billion a year and are growing at a rate of 30% . LuxeHome is based in Shanghai, and its purpose is to develop the East China region, which is the most golden area of ​​the Chinese home furnishing market, and help exhibitors to attract outstanding buyers from all over the world. According to experts of the population, "Big Country in an Empty Nest" author Yi Fu Yin inference based on census data: China's existing 218 million only children, 80 and 90 to the marriageable age, together with parents to help their accumulated some savings , The market demand for home furnishing and home decoration is increasing rapidly. The holding of LuxeHome2014 is bound to become the "golden key" for merchants to open the door to trade. According to the data of the sixth population census in China, the post- 60s population as the mainstay of society is 271 million people, and the post- 70s population is 224 million people. Among them , 15% of the post- 60s are the leading experimenters of China ’s reform and opening up of the private economy, and 20% of the post- 70s are the pioneers of the early stage of China ’s industry. The improvement of living standards has increased their demand for home and home decoration. Shanghai Shangpin Home Furnishing Exhibition will help exhibitors grasp the "re-installation era" of the home furnishing industry.  

Channel integration in the home industry  

As the saying goes, "people take food as the sky", the steady flying of China's economy has made the restaurant and kitchen industry flourishing, and high-quality restaurants, clubs and clubs are everywhere, similar to "Qiao Jiangnan", "Qianbao", "Ascott", "Nine The business of the high-end business audience of "Chaohui" has increased the demand for the restaurant and kitchen market, from tableware, lighting, kitchen supplies to small appliances and crafts. These products also belong to the peripheral category of the household goods and accessories industry. Although the procurement needs of the tertiary industry are different from the ordinary people's household needs, the "high-end atmosphere is high-grade, low-key luxury has connotation" household accessory products, especially meals Kitchen supplies are also respected by buyers in professional hotels, clubs, and the catering industry. Through three years of accumulation, relying on Reed Exhibitions' experience in organizing exhibitions and the 300,000 buyer database of East China, Shanghai Shangpin Home Decoration Exhibition will expand agents, distributors and suppliers for exhibitors during the exhibition. Specialized, standardized, branded, and market-oriented operations will help buyers and sellers to build a win-win business opportunity platform. By then, more than 1,000 buyers from nine cities including Ningbo, Wenzhou, Hangzhou, Jiaxing, Duty, Nanjing, Suzhou, Changzhou, Nantong, Wuxi, etc. will be present in East China. LuxeHome2014 will be an opportunity for exhibitors to deepen channels and expand channels .

Shanghai Shangpin Home Decoration Exhibition has always been committed to creating the most valuable trade platform for household goods, accessories, meals, kitchens, and business gifts in East China and even the country. The organizer will launch "Channel Day" and "Design Day" at the three-day exhibition "And" Public Day ". The main purpose of "Channel Day" is to build a trading platform. Participants are mostly professionals engaged in channel sales, terminal sales, and brand management, and those with purchasing rights; "Design Day" focuses on creating a creative platform. Participants are indoor soft decoration designers and home product design studios; "Public Day" is open to the general public. Audiences can visit the site to experience interactive activities such as the art of matching household items and accessories, and table art.  

This exhibition is jointly organized by the China Chamber of Commerce for Import and Export of Light Industry ( CCCLA ) and Reed Exhibitions (Shenzhen) Co., Ltd. It is the only professional trade exhibition in China that successfully integrates home decoration channels and high-end business gift channels. LuxeHome, as a unique and influential category of home appliances, home furnishings, kitchens, business gifts, etc. in East China, is expected to dedicate a gluttony to the audience with the intimate theme of "life" enjoying life on the occasion of the arrival of summer 2014 Visual feast of household items and accessories.

For more information, please visit the official website of the exhibition:

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