Talent brand big integration Chengdu furniture seeks new evolution

On September 16th, the trend of high-tech executives in Sichuan furniture industry received much attention. Executives became the core of the industry development. Peng Huan, the president of Emperor Standards Home, continued to perform as the president of the company, and the brand of Emperor and Peng Huan created a new The brand Guzhuo merged and became the core brand of the company. The two business models are in parallel and become the new highlight of the industry. Focusing on the Xindu furniture industry with the industry focus of “Chengdu furniture and new capital”, it highlights the transformation and upgrading of the industry in Xindu.

From the history of Chengdu's furniture industry development, after more than 20 years of development, furniture has become one of the top ten pillar industries in Chengdu. In 2005, Chengdu Furniture Industry Park settled in Xindu Longqiao and its surrounding areas. Capital, talents and technology were introduced one after another. Chengdu Furniture entered a new stage of resource restructuring and manufacturing redistribution. In the subsequent “Chengdu Furniture Industry Cluster Development Plan”, Xindu District was positioned as “the core area of ​​furniture industry cluster development”, and clearly proposed to build Chengdu Furniture Industry Park into Chengdu furniture integrating production, R&D and trade. The core area of ​​the industrial cluster, "and establish a large-scale display and wholesale center with products in each chain of the home industry chain" to enhance the overall image of Chengdu furniture. Upgrade

Create a new highland in the western furniture industry

In fact, since 2009, China's furniture industry park has been rapidly deployed. From Guangdong to Hebei, from Jiangsu to Sichuan, furniture industry parks with different scales and functions have been established. According to incomplete statistics, there are hundreds of furniture industry parks with more than 300 acres in the country. In this wave of industrial layout, Chengdu Furniture Industry Park takes advantage of the largest scale in western China, the longest historical accumulation, the most complete supporting facilities, and the perfect planning, and it is in the process of the east coast traditional manufacturing industry retreating westward. First opportunity.

At present, Chengdu Furniture, which is centered on the Chengdu Furniture Industrial Park, has formed a development pattern of high-end manufacturing, modern commerce, and three-dimensional pull and interlocking of original and auxiliary equipment. Nowadays, Chengdu Furniture Industry Park has reached a key node from the development period to the maturity stage. How to transform from the “scale of the park” to the “functionalized park era” and create a new highland for the western furniture industry is a major reality for the park. Question.

In the Chengdu furniture industry with Xindu as the core, the home industry projects that have been built or are being developed are huge. Home and Home International Home Mall covers an area of ​​239 acres, with a total planned investment of about 2 billion yuan; Zhongrun Europe City covers an area of ​​600 acres, with an investment of 6 billion yuan; Ai Dengbao Western Lighting Purchasing Center invests 1 billion yuan to build a western lighting highland... The whole industry of the home industry covers all categories, which greatly enhances the influence of Chengdu home and related industries in the country. The injection of industrial capital and the operation of commercial projects have undoubtedly revitalized the production and manufacturing of enterprises in the park. The production-oriented trade and the upgrading mode of trade-driven production have become an important channel for industrial development. Cluster development

Government led the road to change and innovation

Driven by the Chengdu Furniture Industry Park, the Sichuan furniture industry has also completed the layout of several major furniture industrial parks such as Renshou and Guanghan in the areas of Chongzhou, Pengzhou, Datun Shaqu, Yanyang, and “Dachengdu”. Many furniture industrial parks have different complementary situations in planning and development, forming a furniture manufacturing and circulation business cluster centered on Chengdu Furniture Industrial Park, covering the southwest and even the whole country.

In July of this year, Xue Dexian, executive deputy director of Chengdu Furniture Industry Park Management Committee, said at the Chengdu International Furniture Fair that integration is the task given to Longqiao Jiabo City by history, and the journey is the way to reach the peak of Jiabo. The current competition in the furniture industry is the competition of the industrial chain. Which region has the most complete and efficient industrial chain, and which place can take the lead in development. Chengdu Furniture Industry Park will combine the advantages of industry and enterprise to abandon the traditional thinking, jump out of the old model, and create a road to innovation in industrial transformation under the background of resource integration.

At present, in the Xindu Longqiao and its surrounding areas, there are outstanding home furnishing enterprises such as the Emperor's Standard, the Good Scenery, and the Sunshine Forest. The gathering of high-quality enterprises, on the basis of the Chengdu Furniture Industrial Park, has formed a cluster of whole industry chains from furniture manufacturing, research and development, training, trade to upstream furniture hardware, and “China Longqiao Home Expo City” is just like this. The environment came into being. Based on the profound furniture manufacturing and distribution base of Chengdu Furniture Industrial Park, Longqiao Home Expo City fully reflects the advantages of industrial clusters. While improving the professionalization and socialization of production, it also enhances the comprehensive competitiveness of the entire furniture industry. The tension of Sichuan furniture regional brand with Xindu as the core.

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