The civil monitoring market has a long way to go

Security Layout Civil Security Monitoring Market Currently, IP HD is rapidly penetrating into more and more fields, from traditional high-end fields such as finance, medical care, justice, and government, to transportation, campus, entertainment and other industrial fields and even civil security markets. All of them have an urgent need for intelligent video surveillance. The future intelligent monitoring will usher in a huge space for development.

Security Layout The civil security monitoring market With the increasing maturity of technology and the continuous decline in product costs, meeting the demand for high-definition and low-price monitoring in the civilian monitoring market is no longer a dream. HD surveillance is also increasing rapidly from large-scale industrial markets. Sex industry market and commercial market extension. The main push "NVR + HD network camera" portfolio, covering the NVR, high-definition network cameras, platforms and other full-line equipment, these devices are fully open, with the industry's mainstream brand products compatible interoperability. Users can choose freely and collaborate flexibly to set up diversified high-definition monitoring systems.

Unlike the low-priced pseudo-HD products that are currently flooded with this market, high-definition products dominate the high-cost features and go high-end market lines, striving to achieve price balance on the basis of ensuring product performance. There are also companies that attempt to share a "cake" in the civil security market. The continuous development of the civilian market has brought huge market space to the HD market.

Consumers do not have a good understanding of civil monitoring products. The civil market is relative to the traditional financial, medical, and other industrial markets. It is more inclined to meet the needs of ordinary consumers. According to the author's summary, the main features of civil security surveillance products are the need for clear, high-quality video playback, attractive appearance, and ease of installation and installation. It is necessary to be able to remotely access and control the Internet in different places, be able to better interface with other alarm platforms, and the future. Internet of Things docking convenience and so on. To meet this demand, traditional analog cameras are no longer suitable for such monitoring. Only digital high-definition monitoring can play this role. Since digital high-definition video is previewed and still played back, it is also highly clear. At the same time, because it is a network product, it is extremely simple in terms of construction. The average family is able to install it on their own. In today's Internet developed, remote monitoring is implemented. Alarm docking is also a breeze, and because of its high degree of intelligence, it also prepares for future Internet of Things access.

In spite of this, the author discovered through random visits that consumers’ awareness of civilian surveillance products is generally low. The author inquired about more than 20 friends around the house. Most of them did not install surveillance cameras at home. They felt that there was no need to install a camera at home, and even less about the professional knowledge of surveillance cameras, but it was generally believed that if cameras were installed, they were There will be higher requirements for clarity. When the author visited a commercial shop around the residence, he also discovered that there were very few shops installed with surveillance cameras. Even with the installation of surveillance cameras, the camera screen was very unclear. When the author asked if there were professional management, the staff told the author that the camera was installed in the commodity area, mainly to guard against thieves stealing. During the day, the clerk could manually monitor the screen at the checkout counter or use it for subsequent forensic investigations. Other functions such as alarm linkage.

“We are all small businesses. Asking people to install cameras will also increase the cost, and it will be even more impossible to ask someone to do maintenance. The store of the store is not big either. At most, when there are many people, there are several thieves. What's the big problem is that it needs to be so multi-functional.” The staff in a store told the author.

How long has it been through the civilian monitoring market? With the popularization of intelligent terminal equipment such as mobile phones, it has brought new development opportunities for the civilian monitoring market. However, due to factors such as technology, infrastructure, and price, the civil market is still facing great challenges. With regard to the obstacles to development, it can be said that the current civilian security market is still in a period of cultivation and exploration of the market.

The development of the civilian monitoring market is mainly faced with several problems. One is that although the civil security market has started to start, the attention of individuals and families to security has not reached a relatively high level, so we need to spend a lot of effort to promote . At present, it is not completely suitable for the supporting products of the civilian monitoring market. Relatively speaking, there are some areas that need improvement, including product and service platforms. Also, because civil security is based on the Internet, the complexity of the network is also a big difficulty for us to develop products. In order to adapt to different networks, we need to invest more R&D. In addition, the cost of 3G networks is also a problem that hinders the development of civil security, because video-based civil security will consume more traffic and bring costs to users.

The author believes that the most fundamental reason for the asymmetry of security information between enterprises and consumers of security enterprises lies in the fact that security companies excessively exaggerate certain functions of the products in the promotion of civil security products, and consumers are concerned with this concept. Sex products do not buy it, and the channels for companies to reach the civilian market are not smooth. The author believes that security companies should take the position of consumers into consideration when conducting product R&D. Do not blindly pursue the function of the product and neglect the practicality of the product.

At present, the civilian market is still in a slow movement. Once the network environment is good, people's security awareness is strengthened, high-definition network monitoring products are known, products are more selective, the price is appropriate, and installation and use are convenient. A blowout occurred, but it is not yet time. It is now the eve of a volcanic eruption.

Summary The civil monitoring market is different from other professional markets. It has a wide distribution and different requirements. It has unique market characteristics. It is obviously not feasible to copy the R&D management model of the professional market. We are glad that there are leading companies joining in the trial and guidance. To see the complexity of the civil monitoring market demand, how security companies can exert their power, and how the civil market is going to be the focus of future security companies.