In recent years, the overall home furnishing has become a new highlight of the China Construction Expo. At the 19th China (Beijing) International Building Decoration and Materials Expo held in Beijing from March 5th to March 8th, 2012, all well-known enterprises in the industry participated in the exhibition, and they also launched whole home furnishing Development models, such as nature, Tianhua Wood, Zhanzhi Tianhua, etc. With its unique advantage of "one-stop service", the whole home is increasingly recognized by many consumers.
The editor here summarizes the reasons why the overall home furnishing model has gradually become the mainstream development model for home furnishing companies.
First, the rise of the overall home furnishing model caters to consumers' demand for home improvement.
In recent years, the overall home has been favored by consumers with its unique "one-stop" service model. In the traditional consumer behavior, in order to buy various types of household items, consumers have to go to the home appliance city to buy electricity, but also to go to the home store to buy furniture, and to go to the building materials city to buy building materials. Tired.
The "one-stop" service model of the whole home abandons the shortcomings of the traditional consumption model-as long as all building materials products that consumers need to use in the home improvement process can be "one-stop" one-time purchase in one place, this Quick and efficient, saving money. It can be said that this consumption mode can not only reduce the physical cost of consumers, but also reduce the purchase cost of consumers, which greatly improves the happiness index of ordinary people.
Second, the "meager times" forced home furnishing companies to look for new business models.
With the successive introduction of real estate control policies, with the rise in labor and raw material prices, and the impact of many factors such as blocked exports, furniture companies have entered the era of meager profits. In such a market environment, if the enterprise still relies on a single product business model, then the enterprise will be eliminated by this society. In order to adapt to the development and changes of the market, in order to stand on the market, then home furnishing companies must find more business space. The "one-stop" model of overall home furnishing and the feature of one-stop comprehensive services are increasingly favored by consumers. Therefore, these have forced home furnishing enterprises to change the previous single product business model and shift to the overall home furnishing business.
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