Recently, the second store project of Ningbo Red Star Macalline Home Plaza in Ningbo National High-tech Zone has started. This billion-dollar “monster†has the same volume as the first Red Star Macalline store under construction in Pan Huo. It is undoubtedly the prelude to the expansion of another furniture store.
This fall, the furniture "big crocodile" of Sixth Space, AIA Home Furnishing, and Modern Mall, or further expand the site, or pay close attention to "recruiting and buying horses"-Yongcheng furniture store expansion is still running like a wild horse off the border. Ningbo Furniture Chamber of Commerce predicts that in the next two years, the area of ​​Ningbo furniture business outlets will double, and the reshuffle of the entire industry is inevitable.
Dealer life is sad
According to the statistics of the Ningbo Furniture Chamber of Commerce, Ningbo's furniture business network has reached 700,000 square meters. In the next two years, it will increase by another 700,000 square meters. Guanghong Star Macalline will occupy at least 300,000 square meters. At the same time, the network has set up more than 600 business households in various markets, but life has not been good.
Yang Junyuan, secretary-general of the chamber of commerce, calculated an account with reporters and opened a 300-square-meter store in a furniture store. This year it will cost more than 80,000 yuan more than last year, mainly due to rising costs for decorative materials, storage, rent, labor, etc. The price is right. Since this year, operators in multiple markets have reported that the average monthly sales of furniture have dropped by 18% compared with the same period of last year, and the loss-making operators have risen to 20% from about 10% last year. The vacancy rate of stalls in some furniture malls has increased significantly.
A Ms. Li who jumped out of the media industry to make furniture told reporters that she had been the general agent of two brands of furniture. Every time she opened a new market, she opened a chain outlet. Millions of yuan, resulting in a big loss, a balance, furniture that "eats" cannot be returned, and can only be dealt with at a large price. With the continuous expansion of outlets and increasing operating expenses, the operating environment has changed, and now the risks in the furniture industry are increasing.
Worried about the continued imbalance between supply and demand
The operation of Yongcheng's high housing prices is also suppressing the demand for furniture consumption in new homes. Mr. Mao, an Internet company, told reporters that he recently spent 1.5 million yuan to buy a house in the National High-tech Zone. Since the mortgage cost is not small, he had wanted to buy a good set of furniture.
In this regard, General Manager Zhang Guozhang of Huakang Famous Furniture Square also shares the same feeling. He told reporters that since this summer, the amount of furniture purchased by consumers has become smaller and smaller, and the requirements for bargaining have become higher and higher.
Because the furniture market in Yongcheng is large and small, and not far apart, so the war of attracting customers is one after another. Every holiday, there is a wave of full delivery, full reduction, and a wave of high, and some furniture suddenly "dive high". After enjoying the low-price carnival, many consumers marveled that the profit behind the furniture may not be small. Who knows Many business households have been beaten up and down, and all kinds of after-sales services cannot keep up. And when it is normal, there is nothing in the market.
Zhang Guozhang said that the furniture market has been expanding again and again, and customers' desire to shop has shrunk. The relationship between supply and demand has become unbalanced, and a new round of large-scale shuffles in furniture stores is inevitable.
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