Recently, the reporter learned from the relevant departments that the old-for-new home appliance policy was temporarily lagging behind last year. The Beijing commercial department has been discussing new linkage-driven policies to boost consumption. Cheng Hong, deputy mayor of Beijing, previously pointed out that he should work hard on “extending, changing, and linking upâ€, emphasizing on “expanding trade-in products, and carrying out joint marketing activities of various industries and formats. Driving consumption and housing-related commodities consumption may become this year ’s Focus ".
The relevant person in charge of the Beijing Municipal Commission of Commerce also said in an interview with the media that the new consumption promotion policy will also take the form of "linkage" to create a better policy environment, but the specific policy content has not yet been announced by the competent commercial department.
The source further revealed that the trade-in for furniture may continue the policy of home appliances for trade-in. United large-scale furniture retail stores in the market will use several types of commonly used furniture as trade-in products, and subsidize the percentage of turnover of new products. Upper limit.
"Trade-in" promotion or long-term promotion
In fact, at a time when home appliances are “in exchange for oldâ€, furniture manufacturers have already introduced the concept of “in exchange for oldâ€. Actual House has started a pilot trade-in activity in Beijing last September. Consumers who purchase new furniture can hand over the old furniture to the store for recycling, regardless of the original price of the old furniture and how old it is, it will be deducted at 5% of the turnover of the new furniture.
Subsequently, a trend of "swapping for the new" was launched in the furniture industry, including out-of-city stores, Yuexing Furniture, Red Star Macalline, Jinsheng International Furniture and other furniture stores, as well as Red Apple Furniture and Dynasty furniture brands.
This kind of marketing is generally considered to be a promotional tool played by merchants at a certain stage, and has not been carried out for a long time. However, there are also some merchants who have brought a lot of sales after trialing the furniture "trade-in", and plan to promote it for a long time and try it nationwide.
"It turns out that these behaviors are relatively fragmented, but through the spurring of the policies of the commercial sector, this kind of consumption behavior may be further developed. This also conforms to the habit of Chinese people used to intensive consumption when moving to a new residence." .
According to industry insiders, currently more than 1 million sets of old furniture are eliminated each year in Beijing, which means that 1 million sets of new furniture need to be added to the market every year. According to the current market price of at least 3,000 yuan per set of furniture, the market demand for new furniture in Beijing every year The amount exceeds 3 billion yuan.
Furniture is ready to be replaced
The reporter visited some second-hand goods markets in the urban area and found that compared with old appliances, the old furniture recycling market seemed a bit depressed. According to some purchasers, compared with the sales of new furniture, the profit of old furniture recycling is lower, and businesses are reluctant to get involved in this industry, which has caused the situation that the old furniture on the market cannot find a "nanny".
"Because of the high transportation cost of large pieces of furniture, coupled with the trouble of disassembly, the cost consumed has exceeded the value of the furniture itself, so the profit of recycling old furniture is low and may even lose money." The owner of a second-hand goods purchase store also said, "At present, most of the old furniture is panel furniture, which uses chipboard or compression board. The disassembled wood cannot be reused, so people are not willing to recycle it."
"Different from the replacement of home appliances by state policies, so whether furniture replacement can be fully promoted, the road to promotion is not smooth!" Experts expressed various concerns about furniture replacement.
Zhu Changling, chairman of the China Furniture Association, believes that furniture is different from home appliances and automobiles, and most of the old furniture recovered has no value for secondary use after disassembly. "Replacing old with new can boost consumption, but the recycling of old furniture is currently in an embarrassing situation. After the rural living standard improves, there is no need to buy old furniture; if it is transported to a poorer area, the logistics cost is high. If the business department is in The city is promoting the replacement of old furniture with furniture, and consideration should be given to solving the problem of recycling old furniture. "
Policy technical support is the key
Every 5 to 8 years, furniture products will enter a phase-out period. How to recycle used furniture has become the key to the promotion of "trade-in".
Lin Jiang, a professor at the Lingnan College of Sun Yat-sen University, believes that improving the technology and profitability of furniture recycling will not only increase consumers' enthusiasm for buying furniture for the second time, but also drive domestic sales of furniture.
According to the reporter, there is a lot of space for reuse of furniture waste products. Taking wooden building materials as an example, waste wood products can be processed to form wooden floors, baseboards, laminate flooring substrates, recycled paper, etc., and finely divided wood can be processed into finger joint boards, plywood, etc., effectively reducing new The amount of wood used.
However, some furniture companies and experts still have concerns about the recycling of waste furniture.
Zhu Changling said that the recycling of waste furniture is still a test for the cost of enterprises. After all, the materials available for recycled furniture are relatively small, and the recycling of used furniture such as trade-in for new furniture is gradually emerging in the market, which is more of a consumer Value-added services, so as to obtain more loyal market groups. Therefore, the recycling of waste furniture must be promoted. At the same time as the enterprise's own efforts, the policy guidance and support are still inseparable.
Chen Weijian, assistant general manager of Yusheng Furniture, believes that the cost of furniture trade-in is higher. In addition to logistics and storage costs, the low recycling technology still leads to high recycling costs. Specifically, there is no specific method for recycling the fabrics and woods in the current sofas by enterprises. The recycling of metal furniture and plastic furniture is more likely. Therefore, the technical model of recycling waste furniture is still a major issue.
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